In the highly competitive Software-as-a-service world, having an excellent online presence will be all the difference when coming from the point of attracting potential customers. One of the most efficient methods by which you can improve the visibility of your online presence is through keyword research.
By determining the most effective keywords with which to optimize content, improve your search engine rankings, and ultimately drive more traffic to your website. We dive into proven keyword research strategies, especially for SaaS companies. Mind you, you can always hire a SaaS Marketing Agency with experience and expertise to help you out!
1. Know Your Audience
Understand your target audience before diving deep into keyword research. Who are they? What challenges do they face? What solutions are they seeking? All of these will determine what you look at while doing keyword research.
It’s not about what you want to say; it’s about what they want to hear.
For instance, you could imagine yourself in other people’s positions and determine how the keywords attract your target audience.
Action Step:
Draw buyer personas where you detail who your ideal customers are: specifically, their demographics, their pain points, and what they’d like as a solution for them. This could help you align your keyword research with their needs even better.
2. Keyword Research Tools
Many keyword research tools can help find the most relevant keywords for your SaaS business. Others include Google Keyword Planner, Ahrefs, SEMrush, and Moz, which give good information on search volume, competition, and related keywords.
Action Step:
Start with simple, broad terms to describe your SaaS software inside those tools. You are seeking the highest search volume with the least competition possible. From here, you can recognize how to rank better on a search result.
3. Focus on Long-Tail Keywords
Long-tail keywords would include longer phrases, and a higher conversion rate, but a lesser search volume. So, instead of using something like “project management software,” one might use “best project management software for remote teams.”
“It’s all about the details.”- Monica from F.R.I.E.N.D.S (If you know, you know)
Long-tail keywords ensure you capture the more targeted audience, close to conversion.
Action Step
Create a list of long-tail keywords that fit with your SaaS offers. You can find common questions and phrases using AnswerThePublic or Ubersuggest tools related to your field.
4. Competitor Keyword Analysis
An excellent competitor keyword analysis allows you to see what works in your industry. Through Semrush and Ahrefs, you can learn which keywords competitors rank for and how much traffic is coming from those particular keywords.
Chandler once joked, “Could they be any more successful?” when describing a competitor’s website. Of course, you’re easily intimidated, but analyzing competitor keywords can help you spot gaps in your strategy.
Action Step:
Identify what your competitors are doing with regard to keywords and analyze it. Look at keywords on which they rank that you might have missed, then think about how you can create better content around those topics.
5. Use Google Search Suggestions
Google’s suggestions while searching can be like gold in terms of keyword ideas. When you start to type a search on Google, it immediately will give related searches based on what other people are trying to find. This may help you discover popular search terms you did not think about.
As Ross would say when trying to relate his relationship to keyword research, “We were on a break!” Don’t let your keyword strategy be on break-use Google’s suggestions to be ahead of the game.
Action Step:
Enter relevant terms into Google and document the suggested searches. This can give you insight into what your audience is out and active about searching.
6. Track Trends with Google Trends
It’s like discovering your seasonal trends and emerging areas in your industry.
Phoebe always sings, “Smelly Cat’s so lame,” but sometimes you gotta roll with the tides. Same thing with keywords: keeping yourself updated on terms will help you create some timely relevant content.
Action Step:
Make use of Google Trends to keep track of what keywords are popular. Look for rising trends you can cash in with a well-planned content marketing strategy.
7. Content Optimization
When you have your target keywords, it is time to make sure your content is keyword-optimized. This includes putting the keywords in your website’s copy and blog posts along with meta descriptions and headers. Remember not to pack too much of a keyword as it can seem too contrived.
As Joey would say, “How you doin’?” must be emphasized rather than just the keywords. Your content must both astonish the readers and effectively convey your message.
Action Step:
Content of good quality that organically integrates with targeted keywords. Maintain the keyword density to 1-2% so that the readability of your content does not suffer and fails to engage the readers.
8. Track Your Performance
You have implemented your keyword strategy only half the battle; you need to track how you’re doing.
How to track performance? Use tools like Google Analytics and Google Search Console!
Track:
- Website Traffic
- Keyword Rankings
- Conversion Rates
As Monica would say, “It’s all about the results.”
Regularly monitor your performance metrics to refine your keyword strategy and further improve your marketing efforts.
Action Step:
Configure regular reporting on keywords to track their performance. Analyze those keywords that drive traffic and conversion, and modify your strategy for better improvements in results.
9. Monitor Latest SEO Best Practices
Keep your ear to the ground for best practices in the world of SEO. Industry blogs, webinars, and forums keep your knowledge current.
As Chandler once quipped, “Could I be any more out of touch?” Make sure that doesn’t happen to your SEO strategy. You must stay informed so your tactics remain effective.
Action Step:
Subscribe to worthy SEO blogs and resources to find out the latest developments and changes in algorithm instances. Formulate strategies that need to be in place.
Conclusion
Effective keyword research is one of the most important components, and without it, no SaaS marketing strategy will work. Understanding the audience, applying the right tools, and maintaining a close check on performance increase online visibility and quality traffic to websites. However, as you proceed in this journey, be prepared to adapt and embrace new ideas. The right approach, and here’s to the successful long-term positioning of your SaaS business in the market.