As you walk along the familiar streets of your city, you’re so used to the sights that you hardly notice them. Until one day, something changes. That cafe you’ve walked by 100 times suddenly has a new sign. And it makes you think: maybe it’s time to give their coffee a try.
But how important are signs? You might be surprised at how effective they can be. We’re going to list a few reasons why your business should invest in new signage:
Get Your Message Across
If you had to guess, how much time do you think your average customer spends on their phones? When you stare at a screen all day, everything tends to blur together.
Physical signs can be more effective than digital ads. A real sign won’t blend in with the YouTube or Google ads that your customers see on their phones. Instead, a sign will pop out with vivid colors and clear imagery.
Use new signage to communicate important information. You can showcase messages like:
- Hours of operation
- Sales & exclusive offers
- New products
- Upcoming events
- Your business name & motto
- COVID-19 safety measures
Printed signs are a great way to get an important message across. Whether you put them in front of your store or inside of it, they’ll catch the wandering eyes of your customers.
Attract New Customers
Signs are a great way to stand out in a crowded market. Imagine that a pedestrian is passing by your business. They’re out running errands or shopping for a few items. Without a sign, they might not give your storefront a second glance.
But if they read a sign out front that advertises your latest products, they’ll realize that you have what they’re looking for.
Compared to other popular print marketing materials, new signage is a cost-effective advertisement. You only pay to produce one product: a sign for your business. And that one product is seen by dozens, maybe hundreds, or thousands of customers.
Better yet, you only have to pay for a sign once! You won’t deal with any ongoing fees to keep it up. Essentially, you’re investing in an ad that’s up 24 hours a day, 7 days a week. Display your sign year-round so your message is always visible.
Stand Out From The Competition
Let’s say you own an appliance repair store. How many other businesses in your city offer the same services that you do?
We’re willing to bet that you’ve got quite the competition. You need to find a way to differentiate yourself. Signs are one way to stand out from other businesses. Use your unique branding and designs to catch the eyes of customers.
Other than signs, you can also create printed materials like:
- Flyers and brochures
- Product labels
- Printable window decals
Distinguish yourself from others in your industry by creating memorable, artistic signage.
Define Your Brand
With signage, you can raise brand awareness. The colors, fonts, and designs you choose all paint a picture of your business. Establish what your brand is and why it’s unique.
By keeping things consistent, you can define your brand. In a sense, your aesthetics tell a story about your business, your values, and how you communicate with customers. It’s a story that will resonate with your clients.
As the end of the year approaches, your business might be looking for new ways to advertise. Have you thought about printed signage? When you consider all of these benefits, the answer is clear: signage is an affordable and effective way to establish your brand.