Six Reasons Why a Strong IT Infrastructure Helps Business Growth

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Regardless of their size and industry, companies have to prioritize their IT infrastructure above all aspects, especially in today’s business world, where technology has a firm hold on everything. In fact, according to a Fuse Technology Group survey, companies have started investing a considerable sum of their capital in their IT infrastructure, specifically in cloud computing(34%), social media(36), mobile devices(37%), data analytics(43%), and business management software(50%). 

This survey clearly states that businesses, even SMBs, are taking advantage of new technologies to improve their IT infrastructure for more streamlined business operations. 

In the end, when your business grows, the demands of your employees and customers also grow. That said, as a business owner, ignoring the value of updating your IT infrastructure based on your company’s needs and preferences can be detrimental to long-term success. 

So, ask yourself, does your existing IT infrastructure help your organization thrive, or does it create unwanted obstacles on your pathway to growth? With that in mind, let us take a look at some reasons why a robust IT infrastructure is vital to your business’s growth. 

It gives your customers a lot of value. 

A business’s primary goal is to provide its customers with value through its services and products. A company’s IT infrastructure and website play a critical role in achieving this. For instance, a well-developed company website provides customers and potential prospects the proper support and information whenever they ask for it. 

In addition, a business’s support team can answer any product-related questions the customers have, which adds more value to the company’s brand while improving the shopping experience tenfold. 

Since good customer relations are crucial to ensuring a company’s success, it is logical to outsource an IT support service like Synergy-UK to ensure your customers are attended to in the best possible way, allowing your business to perform at its best by retaining existing clients, attracting new ones and reaping more profits. 

It allows you to increase your revenue. 

A solid IT infrastructure will enable you to maximize your company’s revenue as it removes the silo mentality, allowing existing technologies to do their thing more effectively and efficiently. For example, you can move your IT infrastructure to the cloud and reap the benefits that come along with doing so. 

These include; interoperability, streamlined processes, better data management, security, accessibility, and much more. In the end, doing so will allow you to reduce operational costs and deliver quality services, leading to more revenue in the future. 

It allows you to collect data in real-time.

A solid IT infrastructure will enable you to gather data in real-time, improving how you conduct your business operations. For example, insurance companies utilize GPS and sensors to track and monitor a vehicle’s speed and any damages that occur to it. 

Another example of real-time data collection is that of the manufacturing industry. Businesses use RFID tags to track the movement of goods while they are going through various supply chains. In the end, building a solid IT infrastructure will allow you to operate quickly and more efficiently. 

This also helps improve the customer experience and profits of a company tenfold.

It allows you to improve your employees’ productivity levels. 

According to a study by the University of Warwick, satisfied employees are 12% more productive, while unsatisfied ones are 10% less. Even though satisfaction might be subjective, business owners can build a happy, healthy workplace environment by giving their workforce a safe online environment and the right tools to complete tasks without bogging down. 

Doing so will allow their employees to perform clerical, managerial, technical, and sales-related tasks more confidently and efficiently. 

In the end, a solid IT ensures that customer data, employee data, and other confidential information are protected with the latest security protocols to build an ever-lasting reputation as an excellent place to work. Additionally, the more satisfied the employees, the harder they will work to achieve your business’s unified goals. 

It reduces downtime.

Failure, outages, and downtime can compromise your business operations, put your IT infrastructure in danger, and cause your business to lose money in the long term. That said, most companies are prone to experiencing such issues because they still haven’t updated or upgraded their existing IT infrastructure model, harming their long-term profitability in the process. 

So, for instance, switching to a cloud-based IT infrastructure can drastically reduce downtime, lower maintenance costs, and enhance system manageability. 

It gives your Speed to Market a welcome boost. 

A company that can react quickly will eventually reap the benefits of setting up sales offices within growing territories. Doing so will enable them to fulfill customer demands, provide seamless support, handle a surge of online transactions, increase your products’ speed to market, and much more. 

However, such a thing will never be possible without a solid IT infrastructure, especially if your goal is to achieve the aforementioned purposes. After all, without connectivity, manageability, and security a reliable IT infrastructure brings, your customer will generally face issues when purchasing items, won’t receive the support that satisfies them. 

Or, your business won’t have the resources to deal white a storm of customer support requests. Hence, a robust, scalable IT infrastructure that can be adjusted and upgraded according to customers’ demands and what not is required for business growth and profit increase. 


Before you decide to parent up with a vendor to upgrade your IT infrastructure, it is vital to test out the service to see if it fulfills your business requirements and needs. Not to mention the response time of the vendor when something goes south. 

That said, don’t wait until to go through an IT-related issue in the middle of your business operation, like network failures or malfunctioning computers. In the end, your business’s ability to outrank the competition, growth, and innovation manifests through the technology it’s using right now. So, ensure your company’s IT infrastructure is up-to-date and reliable enough.