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Running a local business usually means that you have less competition but also a lot smaller customer pool. In order to make people buy from you, you need to find a way to boost their brand loyalty. The biggest problem with boosting your brand loyalty lies in the fact that you need to have a customer base, to begin with. In order to get the most out of this, you need to understand the customer lifecycle. You see, before they become paying customers, people will have to interact with your business on, at least, several occasions. All in all, you need to learn how to promote your local business and here are some of the tips.
- Make a website
Just because you are a local business, this doesn’t mean that you can get by with a couple of billboards and some word of mouth (WOM) promotion. In fact, even in traditional, brick and mortar retail, about 78 percent of all offline purchases come after a local mobile search. In order to achieve this, however, your website needs to be decent and you needn’t be afraid to invest in local SEO. In order to get the most of this, you need to hire a professional and not try to save money by pulling it all off as a DIY.
- Showcase your prowess
Another thing you should take into consideration is your professional prowess and finding a way to display this to your audience. A sleek design of your packaging is one of the ways to do so. Other than this, you need to look for other venues and options. When it comes to on-site business promotion, for instance, a construction site, you can envelop the entire site into a branded message. We’re talking about advertising on hoardings. These vinyl banners have a great texture, they’re resilient to all sorts of weather conditions and so on.
- Support a local cause
People in the local community need to see you as their peer, not just another money-grabbing enterprise. The simplest way of doing so is to try and give something back. For instance, you could support a local cause or sponsor a local event, sports team, etc. A lot of people are conscious of the fact that supporting local businesses helps the local economy. Still, you need to give them a clear example of how this works. By giving back directly, they will get a much clearer correlation between spending money with local business and helping the local community.
- Get listed on local business directories
In one of the previous sections, we’ve mentioned the fact that the majority of people look up businesses online before visiting them in person. This is where local business directories like Google My Business get ahead. First of all, they are incredibly informative. They present interested parties with the contact info, work hours and even geographical location of a business on Google Maps. Seeing as how nearby choices are always a priority, getting listed on a local business directory can really help you get the most out of your local audience.
At the end of the day, you have so many options to promote your local business from starting a competition, all the way to distributing printed promotional materials. Still, by tending to the above-mentioned four methods, you will already gain a huge advantage and establish your presence in the local economy in just the right way. Keep in mind that while generating attention may happen overnight, gaining loyalty is a completely different thing. So, arm yourself with patience and always think about the bigger picture.
Alexis is a Sydney-based part-time writer and a full-time mom of two. Her words carry the richness and offer advice and inspiration to those who desire to improve their lives. Outside of the office, she takes pleasure in spending precious time with her youngsters and absorbing the happiness they constantly radiate.