As roles open at your company, you need to create job descriptions and post the openings on websites such as LinkedIn and Indeed. After reviewing the description, job seekers will decide whether the position is right for them. Discover tips and tricks you need to know to craft the best job descriptions.
Keep It Informative
Taking the time to ensure your description is easy to read and packed with the appropriate information is essential. Remember that this is the first impression you make on possible applicants. Being too vague is a major mistake that employers should avoid when hiring. The less detail you include, the more likely you are to have poor-fitting candidates flooding your inbox.
Explain what the individual will do in the job and the required background. Do they need a specific degree or years of industry experience? Supplying this information gets the attention of the right audience.
Structure Properly
While you should add a fair amount of information to the description, avoid making big blocks of text. This is hard to read at a glance. Instead, use section headings and bullet points so that potential applicants can quickly gather essential information. For example, you should have headers with details for the following areas:
- Salary
- Job type
- Location
- Benefits
- Role description
Most of the time, job seekers want to apply to several positions at once to increase their chances of finding employment. They’re more likely to submit their resume to your company if you make the crucial information easy to access.
Discuss Company Perks
Remember, right now, you want to impress the applicant so that you can hire the best candidate. To make this process easier, list the benefits of the role, such as a retirement plan or flexible scheduling.
Additionally, write about your company culture. If you pride yourself on being laid back and have casual attire on Fridays, put this in a section about company perks. Most people want a career, not a job, and a great work culture helps to create this.
Pro-Tip
After a brief intro explaining the role, have an About Us section where you describe your company in three to four sentences. Think of this like an elevator pitch convincing people to work for you.
Talk With Employees
The final tip for creating the best job description is to get advice from current employees and new hires. Ask your staff what drove them to apply for your company. This allows you to get inside the mind of job applicants and add the information they most want to see.