The real estate industry is booming, but success in this complex trade comes down to skills and talent. If you desire to be a millionaire real estate agent, you must know how to negotiate deals like a pro and balance the needs of the buyers and sellers.
One way to gain the insight you need is through literature from those who’ve been successful in the market. Using tips and tricks from those who’ve already walked the path you’re on can help you gain insight and enhance your business abilities.
Here are seven great books suited for agents, investors, and brokers alike. By ingesting what these authors tell you, you can move ahead in the market and be a driving force that is financially sound and others admire.
1. The Millionaire Real Estate Agent
Author: Gary Keller
Co-Authors: Dave Jenks and Jay Papasan
Who Can Benefit: This book is suited for agents who want to enhance their strategies and improve their business model.
Though this book appears to be about money, it’s not the driving focus of his writings. It’s more geared toward the marketing trends and how agents can succeed in an ever-changing industry. There are tips for keeping your focus and motivation as well as the best tools at your disposal.
With guidance from Gary Keller, Dave Jenks, and Jay Papasan, you can learn how to build a real estate strategy and drive your revenue without working 24/7.
Keller Williams is one of the largest real estate companies globally, and the wisdom he gives his audience is valuable.
This is just one of the many reasons why The Millionaire Real Estate Agent is still relevant today. Keller focuses more on those who want to take their career from an agent to owning a firm, so it’s not suited for those who are beginning or not interested in this path.
2. The High-Performing Real Estate Team
Author: Brian Icenhower
Who Can Benefit: These articles are for someone who wants to make it to the top, so they would be most beneficial to the novice agent. The plans and strategies involved are for those climbing the ladder of success in a real estate market.
Brian Icenhower is more than an agent, as he’s accepted the challenge to coach others towards triumph in one of the toughest careers around. In this thought-provoking book, he divulges both systems and secrets of some of the top agents and brokers in the country.
He uses techniques and processes that anyone can implement. Best of all, his foolproof plan is something that can excel anyone that applies the strategies to the next level.
3. The Conversion Code
Author: Chris Smith
Who Can Benefit: Agents who’ve been doing this for many years may struggle with the new more innovative methods. Additionally, professionals just starting out can also benefit from the tips for making the internet do the work for you.
Chris Smith is listed as one of the top 40 most influential marketers globally. He deals with a helpful topic in today’s post-Covid world, even though it was written before this pandemic. The internet is the leading source for home buying these days, and people want to do more of the process online.
He helps by providing a blueprint to assist agents to increase their sales and manage the modern era of real estate in the online world.
4. The 7 Levels of Communication
Author: Michael Maher
Who Can Benefit: Some real estate agents need to enhance their relationships to build referrals, and Maher teaches these methods.
Maher has quite a following and career in the real estate market, and he uses his wisdom to help others with their communication skills. He teaches readers about the art of communication and how to form a rapport with clients that allows them to increase their impact.
Communication is vital in the real estate world, and he demonstrates the importance of maintaining dominance but buffering it with compliance and steadiness. People skills are very important in this game, and he demonstrates the success of communicating efficiently.
5. Secrets of Closing the Sale
Author: Zig Ziglar
Who Can Benefit: Agents who need to brush up on their closing skills can benefit from Ziglar’s tips and strategies.
Closing the sale can be a daunting task for some agents, as it’s the most significant part of the process and the most nerve-wracking. All the hard work that leads to this point will be of little use if you don’t close the sale.
Ziegler gives practical advice and offers effective questioning techniques that anyone can use. Whether an agent is just starting or has done this for many years, the entertaining stories and real-life illustrations can help enhance the close.
6. Never Split the Difference
Author: Chris Voss
Who Can Benefit: Anyone in the real estate market can benefit from enhancing their negotiation skills. However, the novice might find it helpful since they’re new to the industry.
The fine art of negotiating is something that many agents must develop over time. This captivating book demonstrates how to negotiate like a pro and come out with a great commission. Ironically, Voss was a hostage negotiator who turned to the real estate market and used his tactics to be successful here too.
He gives nine fundamental principles that he has implemented that made him successful and can work for you.
7. Atomic Habits
Author: James Clear
Who Can Benefit: Agents and professionals who want to increase their productivity and master the market will find these Atomic Habits helpful.
Due to the unpredictable nature of the real estate market, there are never any two days alike. This can be confusing and overwhelming for those just starting their career, as they struggle to keep up with their work/life balance. In Atomic Habits, Clear helps to focus on living a healthy life, building new habits, and becoming successful in one of the fastest-moving markets in the world.
He demonstrates that you can maintain success both in and outside of your career by implementing some positive habits. This book is very motivating and can transform the way you think.
Bottom Line
Having the right resources can mean everything when dealing with the real estate market. The books listed in this article can help the investor, agent, or those who want to drive their career to excel.
These books are all written by people who’ve made it big in the industry, and they use their life experiences and tactics to help others. These are all easy to read and have practical tips that anyone can implement.