Having a website isn’t enough. The website should also be well-designed and intuitive so end users can have a positive experience checking out your business. In this article, we’ll talk about why good web design is crucial to making a good impression on your audience. We also talk about the qualities of a professionally designed website.
First Impressions Last
Your audience gets their first impression of your business by looking at your website and judging your company within seconds. You must have a positive impact on them during those seconds.
So, if your website looks outdated, unappealing, or simply dull, your audience will associate these qualities with your business. This deters them from digging deeper and considering your products or services. You’ll miss out on good opportunities as they seek other businesses with more interesting websites.
In other words, web design is important when you want to make a positive first impression. It helps you showcase your brand and encourages your audience to stay on your page. Ultimately, it’s the first step towards making them loyal customers.
Building Trust and Credibility
Poorly designed websites don’t inspire confidence. If you find a company that claims to be the best in its field but has an unintuitive and unprofessional website, you’ll think twice. You won’t spend your hard-earned money on a company with a website that doesn’t inspire trust.
Meanwhile, professionally designed websites build credibility. It shows the world that a company is mindful of how it presents itself to its audience. Customers feel comfortable checking that company’s services or products out.
The greater credibility you build, the more customers will want to stay with you. And the more they stay on your website, the better you can convert them into loyal customers.
Creating Consistency
To get new leads and convert them into paying customers, you have to promote your brand. This involves familiarizing them with your visuals and assets that remind them of your services and products. A well-designed website that aligns with your branding does that job well — it creates consistency across your assets.
A professionally designed website should have the same fonts, styles, and layouts across every page. Implementing different styles on every page makes your site look unprofessional, and it makes it more challenging for customers to recognize your brand. They won’t know what colors to associate with your business — the most successful companies in the world have signature color schemes. And if you don’t have one, you’ll find it difficult to stand out in the market.
What are The Qualities of Good Web Design?
Knowing the importance of a good web design is just the start, but what exactly makes a good design? Having a website maintenance plan could help you avoid unnecessary downtime.
User-Friendly Navigation
Customers should have easy access to the information they need. If your website’s navigation design is poor, your audience won’t spend more time on your platform. Remember: viewers’ attention span is short, and you must make the most out of the time they give to you.
Responsive Interface
Your website should adapt to whatever device our customers are using, including mobile smartphones, tablets, and desktop computers. This is a valuable quality that ensures a positive customer experience.
Visuals with Purpose
Don’t insert images or videos just for the sake of having them on your website. Don’t go overboard or crowd your website with visuals; it only makes the platform cluttered and disorganized. Instead, balance texts and visuals — the visuals should support the text and vice versa. Every photo, video, and graphic should have a purpose. And remember, more visuals mean longer loading times. Speedy loading times are also a quality of a well-designed website.