Carefully crafted, consistent, and creative marketing efforts are integral to the success of your business. Even when your company or its products are gaining traction, it’s necessary to implement strategies that will allow you to follow through with the initial gains and sustain them.
Take a look at these fresh ideas that aim to attract customers and counteract the campaigns of competitors.
1. Invest in Google Ads
A business with little to no online presence can find it challenging to get people to buy their products, no matter how innovative or useful they are. Consumers tend to trust organizations that are searchable on the internet and reachable with online channels they can contact anytime.
Google Ads can help boost your brand’s visibility. Ads promoting your products or services can appear among the most relevant results to a query and lead users to your website or landing page. A lot of creativity goes into creating these ads, from the keywords used to match user queries to the copy and look of the advertisements. Reach out to a marketing specialist like Grow My Ads to maximize Google Ads for your business.
2. Join TikTok
The platform has risen in popularity during the pandemic. Its short videos range from entertaining to educational, often filmed in one’s bedroom with catchy background music. Brands are not oblivious to the power of TikTok, the most downloaded app of 2020, with e-commerce sites, fast-fashion brands, and the like collaborating with the app’s top content creators.
Your company can follow that path and collaborate with a famous TikToker. You can also open a corporate TikTok account to share promotional videos and engage with customers. The latter option may still involve hiring influencers with considerable social media reach and embody your brand’s values. When producing content that would land on the #ForYou page (FYP), keep in mind authenticity and creativity.
3. Produce Original Content
Utilize your website and social media as platforms to talk about and share your story. Producing blog posts, infographics, videos, and other forms of content can promote your brand for the following reasons:
- Informative content gets you on Google’s search results that in turn drives traffic to your website.
- Social media posts, like short clips, infographics, and GIFs, are the easiest to like, share, and go viral.
- How-to videos are one way of providing value to your audience, and it’s no coincidence why tutorials are popular on YouTube.
- Valuable, consistent, and relevant content builds a long-term relationship with customers.
Social media is the go-to place for people to interact with their favorite brands. It has also become the venue for customers to air their grievances against companies, which can get canceled in turn. Maintaining accounts on popular social media platforms positions your company better in terms of customer service and engagement.
For one, it allows you to socialize with customers directly by liking or responding to comments with emojis and memes, as your branding permits. More importantly, you can attend to inquiries and complaints before they escalate into something that damages the business’s reputation. Customers want to be heard and seen, and a simple acknowledgment can make them feel that.
5. See Reviews Differently
Bad reviews are part of a business’s existence, but your response to each negative review can lead to a positive outcome. Reviews can present opportunities to improve and defend your side in a professional manner. But before you start composing a response, breathe.
Apologize sincerely for the mistakes. Counter criticisms with measures to resolve the matter and ensure the negative experience won’t happen again. You can ask for further details to clarify and address the situation better.
Marketing is about knowing who your customers are and what they want. Try these ideas to communicate with them effectively and realize your business goals.