Video animations and explainers can help your business reach heights you’ve never imagined. For this, you will need a superb animation video firm to create appealing and engaging animations, clips, and videos. Whatever entity you run, businesses or firms, reaching out to more people is what you need the most – and a single eye-catching 2D animation video can alone bring tons of potential customers.
But, with a plethora of 2D animation studios available, how do you choose the right partner for video creation? You need to consider several factors to find the one that suits your needs and preferences. The right company will pour all their innovation and creativity into your 2D animation project.
However, to make that easy for you, we’re here with a quick guide that has all you need to know to choose the best 2D animation company out there. Let’s dive right into it!
What is 2D Animation?
2D animation utilizes characters, backgrounds, and other elements built in a two-dimensional environment. Traditionally, 2D animation was produced by expanding on the plot with several distinct sketches or drawings. When assembled in a particular order, they conveyed the intended message. Whereas now, different applications and software are used to produce 2D videos.
Besides, as the consumption of video content on online mediums like YouTube is increasing, so is the demand for 2D animation companies. The TV show Rick and Morty is a good example of 2D video animation production that has gained popularity all over the world.
That being said, below are the things you need to keep in mind before signing an agreement.
The Technical and Creative Expertise
The first step in choosing the best 2D animation company is to find out if their creative flair, technical expertise as well as style of animation matches your needs. Note that each type of animation, be it 2D, 3D, explainer, or whiteboard, requires unique skill sets and familiarity with different tools and technologies. So, find the one that knows it all.
Apart from that, when analyzing the different options available, be mindful of a few factors. For example, the vibe and feel of your brand along with the video consumption behavior of your target audience. With this information at hand, you’ll be set to move on to the next stage which is the analysis of the work.
Analysis of the Demo Reel
Next comes the analysis of the animation studio’s work. However, going through the portfolio of every animation studio is a daunting task. To avoid spending so much time on it, what you can do is ask for the demo reel. This will give you good know-how of the strengths of the 2D animation company and get a better understanding of:
- Style of 2D animation
- Quality of work delivered
- Voiceover and soundtrack placement
- The originality of the visuals
- Storytelling skills
In short, the demo reel eliminates the need to watch a pile of animation videos. As a result, you can see how this studio operates including analyzing the intricate scenes, transitions, color schemes, and scene arrangement.
Willingness to Facilitate Edits and Client Feedback
Another important aspect to consider when looking for 2D animation studios is the number of edits they offer. Look for a company that is willing to work with a collaborative mindset. Also, gives several edits until the final product turns out just how you want.
The subjective and artistic nature of the job when making a video may result in a different final product than what you may have anticipated. As a result, you should haggle over how many revisions they will allow. Many businesses accept no more than two to three revisions. However, if you are picky about the outcome, discuss it with the studio beforehand.
Consider the Cost
Creating a video is a crucial part of a digital marketing strategy. However, it’s likely to have a set budget that doesn’t match that of the animation studio you like. But don’t worry, there’s something for everyone. If you wish to stay within your budget and have the best possible 2D video, all you have to do is look hard enough to find the ideal one.
Moreover, it is recommended to discuss your needs and requirements beforehand to avoid hassles anytime later during the production process.
Don’t Overlook Your Brand’s Vision and Needs
Last but not the least, don’t compromise on your vision and brand needs. Instead, determine what you want to achieve with the video, where you want to post it, and what your audience will prefer more. In short, when you have a clear picture of the finished result, you can hunt for a company that produces videos of the same sort that can mimic the uniqueness of your brand.
The Final Words
There is no such thing as the perfect animation studio, so find the one that best fits your needs. We hope that with the tips shared above, you’ll be able to find the best 2D animation studio out there. And get started with creating an outstanding 2D video that perfectly conveys your message to the audience.
Lastly, it’s a big investment so take your time to evaluate as many options as you can to make an informed decision.