Social media networks give you access to billions of potential customers. A great way to reach this market is through influencers. Influencers are people who have amassed a following on social networks. Many people based their purchasing decisions on their recommendations.
Unfortunately, many businesses make fundamental influencer marketing mistakes. This article lists some of the common errors and how to avoid them.
1. Working With the Wrong Influencer
One of the biggest mistakes people make when doing social media marketing using an influencer is that they work with the wrong one. The key part of influencer marketing is choosing the right person to work with.
This part is fundamental. If you chose the wrong person, the rest of your strategy is irrelevant. Always take the time to find someone who fits your brand.
2. Focusing on Popularity Over Relevance
Just because an influencer is popular, it doesn’t mean that you can translate that into sales. In fact, people will often recognize that you’re making a cynical attempt to target an audience with the largest possible reach.
On the other hand, if you work only with influencers who are relevant to your field, it seems like less of a “marketing stunt.” You never want to work with an influencer in a way that makes your company seem “fake” or contrived.
3. Not Thinking in the Long Term
Another one of the big influencer marketing mistakes is not thinking about your long-term goals. Given how hard it is to find the right influencer to suit your brand, it doesn’t make sense to think short-term.
If you manage to find a relevant influencer, you should have various campaigns planned for them. Simply using them for a one-off is wasting a valuable resource.
4. Poor Communication With the Influencer
An additional key mistake when working with influencers for your digital marketing strategy is poor communication. In many cases, people hire an influencer and end up with content that isn’t quite what they had in mind.
More often than not, this is due to poor communication. Make sure you communicate exactly what you want to get out of the collaboration.
5. Only Using One Social Media Platform
Another critical mistake is only using one social media platform to do your influencer promotion. While your main audience might be on Facebook, that doesn’t mean that you shouldn’t adapt your content for other social networks.
If you focus only on one network, you’re potentially missing out on billions of potential customers. Take a look at more statistics to learn more about finding the right influencer.
6. Trying to Buy Influencers With Free Stuff
When trying to hire an influencer to work with you, you should offer more than just free stuff. Some people think that offering free products is enough to hire an influencer to work with you, but this often isn’t the case.
Influencers are professionals, so if you want to work with the best, you’ll need to pay a fair price.
Avoid These Influencer Marketing Mistakes
Working with influencers can be profitable and worthwhile for your company. Make sure you consider the fundamental influencer marketing mistakes listed here, and you could form a great long-term business relationship.
If you want to learn more about business-related topics, check out the rest of our blog posts.