6+ Importance of Digital Marketing for Better Reach in 2022

As a business owner, you may have a product that rightly addresses a need of your consumers, but this alone won’t help in getting people to buy it. That is, you need to market it effectively. Marketing helps you spread brand awareness of your products or services among potential buyers, engage them with your brand, and prompt them to make a buying decision.

Yes, marketing has a pivotal role in determining the success and profitability of your business. However, techniques and platforms for marketing have changed a lot in recent years. We’ve witnessed great dynamics in the commercial world.

The marketing landscape which earlier was newspapers, consumer magazines, yellow pages, billboards, televisions, fax ads, etc. has now moved digital. Websites, forums, social media sites, etc. have taken over.

Terms like search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, mobile technology, video marketing, buyer personas, audience engagement, and more are seen all around.

The ultimate reasons behind the boundless evolution of digital marketing we’re witnessing are the emergence of the internet and our changing lifestyles. An extensive increase in the usage of the internet, smartphones, and other technological devices has resulted in digital marketing. 

Not only do people of all races and ages own smartphones, but they also use them more often each day. According to digital marketing statistics, most people check their mobile phones 58 times per day, which adds up to about 3 hours and 15 minutes. That’s a lot of mobile time! This led marketers to explore this opportunity to reach out to them. 

Targeting people became easier than ever before. Businesses and their marketers began to notice the difference that digital marketing was making in their revenue generation. This not only ensured that the concept became popular but also stayed.

Brands and businesses are now targeted toward reaching out to their audience on their mobile phones. Their marketers exert a lot of arduous effort into these. Billions of dollars are spent each year on digital marketing- into convincing the much smarter and well-educated modern-day generation through the internet.

Traditional newspaper ads and billboard posters aren’t simply enough to reassure and persuade today’s consumers into purchasing your goods. They’d pick one of your competitors at the slightest apprehension about your brand or its offerings. And this is where digital marketing helps- in reassuring them and/or retargeting them.

Your marketing campaigns on the internet help cultivate a healthy relationship with your customers and prospects. These help you retarget them with the right message at the right time.

If you’re someone who’s skeptical about all these and wonder whether too much of it is hyped disproportionately, you’re at the right place. We’ll tell you why moving digital is important for your business. It’s easy to get stuck in the past but only catching up with today’s standards will help you succeed. 

The following infographic will clear out all your vague assumptions and baseless doubts regarding why digital marketing provides a better reach in 2022. 

Please include attribution to https://www.invitereferrals.com/ with this graphic.

Importance of digital marketing

Author Bio:

Shivani Goyal

Shivani is a content writer at InviteReferrals. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach to the quality of content and its marketing. She loves to do creativity, although she had an English major at her graduation.