Knowing your clients and becoming closer to them are goals shared by all company owners. This closeness and personal care will set their company apart from the competition and guarantee that they are remembered long after everything else has faded. Using technology to discover what customers want could be very beneficial; here are some examples.

Conference Calls

Using a free conference call service can significantly alter the dynamic between a company and its customers. Although it’s not always required, if a client can’t come in to see you and has to talk with several departments, setting up a conference call can guarantee that you can do it. No one will waste time or money, and every concern and question will be readily addressed by the appropriate person. This can be useful while dealing with both customers and suppliers, as well as partners and investors if necessary. 

If you prefer, you can use video calling rather than conference calls. Over the past few months, this has become a necessary – perhaps what some might even call invaluable – piece of technology that allows people to connect. When it comes to business and connecting with your customers, face-to-face dealings are often more highly regarded than anything else. 

Voice Analysis 

If you record your business’s phone calls, you can collect and analyze the speech data (as long as you have your customers’ permission). This can be utilized in many departments and is a helpful tool for identifying your target market and how they engage with your employees. Going through these recordings using an analytics audit and figuring out how to provide better customer service will have a tremendously beneficial impact and bring you closer to your clients than ever before.

There are, however, regulations prohibiting the recording of phone calls, and it is essential to familiarize yourself with them before embarking on this kind of analytical data collection. You will more than likely have heard these regulations yourself when speaking to a company, suggesting that the phone call might be recorded for training purposes, for example. 

Social Media 

Social media is an excellent tool for connecting with your customers. Customers (and prospective customers) will engage with you more if you publish links to your blog or other helpful, informational articles on social media platforms like Twitter, Facebook, and Instagram. The critical thing to remember is that you must also engage with them. Having a dialogue, even if it is via social media, will provide you with additional insight into your customers, as well as demonstrate that you are a caring business that is interested in what your customers have to say. It will provide you with a human aspect, which can be highly beneficial for getting closer to your customers.

Produce Videos

Videos can be an excellent way to connect with your customers, particularly educational ones that teach someone how to do something or use one of your products. Making a video with today’s technology is simple, and you can even edit it together and add music, effects, and voiceovers using apps on your smartphone or tablet. Regardless of how simple it is to create these films, they will look fantastic and wow customers if done with care and attention.

Giving your customers your full attention will always bring you closer to them, and by making these films that will benefit them in some manner, you are doing precisely that.