With pandemic-induced restrictions and stay-at-home orders, the world of shopping had to rapidly evolve. For some businesses, this meant dressing up existing e-commerce platforms, for others it meant whipping together a way to sell to shoppers online. With the increasing amount of online stores rushing to find their place online, customers have become more schooled in what type of store gives them what they need or how easy it is to find the information they need about a product. For businesses, this means standing out among the crowd and making a positive impression on the customer is essential. One way to do that is by adding a little sparkle and shine to the e-commerce website design with the latest trending looks.
While trends are always changing, it’s clear that as we move from 2020 to 2021 the benefits of online shopping can far outweigh the limitations of in-store shops. There is no need to stand in long, slow lines, worried customers don’t need to bother with respecting social distancing if they can do their shopping from the couch, and, even better, there’s no need to wear a mask when you are in the comfort and safety of your home.
On top of that, businesses can feature their products with more detail. Worried about product placement? Don’t worry, with a well-constructed e-commerce website photographs can beautifully shed light on the high quality of your products, you can easily adjust and update what features on the front page, and can strategically add additional context to direct the customer journey. With less time physically moving between stores, there is an increase in the opportunity for consumers to have more contact with different products within your store (albeit, online). Rather than sifting one by one through the wrong size of jeans customers can clearly see what’s in stock. If you are worried about customer service, let it go. Online, the weaving through aisles to hunt down a busy salesperson doesn’t happen. Customers can type in a search bar to seek answers or connect with a live rep via a chatbot. Even better still, you can utilize social platforms to optimize your outreach and connect with customers or even to seek out product reviews from past customers.
With more stores online, even with loosening restrictions, ordering online is something that is here to stay whether it be via Amazon or grocery store pick-up orders. No matter what you have in your store, we have a versatile and inspiring collection of the top trends in e-commerce website design for 2021 from Whats the Host.
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