Small businesses all across the globe have found that the rapid stream of new technological innovations over the past decade can be adapted to strengthen all areas of their operations, from marketing strategies to customer service and from administration processes to new product development. Making innovations to your product or service offering using technology adoption … Read more
While getting back to a calm office after a relaxing holiday may feel great, it’s not really what entrepreneurs are looking for. We want the office to be buzzing with activity, deals should be made and connections created – but, unfortunately, this isn’t always the case. If your office has been rather slow and steady … Read more
You’re ready to take your business to the next level and you’ve identified your scaling target, whether it’s providing new services, reaching a market, and or developing products for a new demographic. Beyond how you need to scale, you also have to consider what you need to scale. Here are a few secret ingredients to … Read more
Running a business is not the easiest thing to do, and as a business owner, you will want to keep your finger on the pulse with all sorts of aspects of your business workings. But is it possible to have full control of every aspect? Sometimes we can lose focus on some areas, and this … Read more
In an era where communication has redefined social behaviors and professional landscapes, it has become impossible to exist in an isolated environment. Every company offers a vast and diverse digital and offline presence to appeal to the market audience. Social media platforms nowadays serve as a catalyst for customer queries. Twitter is a favorite stage … Read more
The launch of a new product means that your business has a chance to increase those sales numbers and boost its revenue. It all depends on the launch being a success, though, and you can’t expect to see the kind of growth you’ve been working towards unless you make sure that the product actually sells. … Read more
Paper is one of the biggest culprits when it comes to deforestation. This resource is very important to businesses, though, being used to spread information and pass things on to their clients, and this makes it hard for the world to quit using it. To help you out with this, this post will be exploring … Read more
When you are a small business, every penny counts. So you need to look for ways to stop money from being wasted where possible, just because it really does impact small businesses. Shrinkage and loss is common in pretty much all industries, so it is to be expected that there will be an element of … Read more
Are sales starting to plummet? Or perhaps you’re a new business, and sales have never really taken off. Either way, it’s always concerning when you’re not turning profit, as of course in business, making money is the name of the game. Here are three areas that are worth addressing if your business is struggling. … Read more
Generating leads is the processes by which you attract viewers to your brand, and then convert them to customers. It does not matter if it is a product you sell, a service you offer, or if your business is an online one or a physical one. They all need leads. Leads are the lifeblood of … Read more
If you work in the hospitality industry, you will know too well that it can be an exciting and innovative place to be. Of course, there are ups and downs just like there are anywhere, but all in all it is one of the best places to be if you are hoping to try and … Read more
December can be a hectic time for many businesses. Brick and mortar stores and ecommerce shops alike are in the middle of their busiest times, stock is flying out of the doors, sales are being navigated, and marketing campaigns are in full swing. Shop owners aren’t likely to get much of a break for a … Read more
The internet is the place to be wowed by marketing campaigns, and while TV commercials used to be the place to discover things first and be dazzled – digital is now the way forward. If you think of a Hollywood trailer, the biggest views are generated in their millions online and will be discussed in … Read more
Online reviews. With them comes the good, the bad, and the ugly. It’s how customers and consumers validate and check out a business before making a purchase or visiting. Whether through Yelp, Google, or TripAdvisor, there are many online sites to keep track of and maintain an online presence for your business. As a business … Read more
Nowadays it is more important than ever before to ensure you do all in your power to stand out from your competition. The present climate is tough for most businesses and therefore it is imperative to ensure your advertising and branding strategy is on point. One of the ways you can do this is by … Read more