Image Optimization for Best Web Performance in 2021

Posted Leave a commentPosted in Entrepreneur, Business, Marketing

Images comprise almost 75% of total page weight on most webpages, so it’s crucial to make sure they’re displaying correctly, and not slowing the page down – especially since a quarter of visitors would abandon a website that takes more than four seconds to load. Visitors can’t convert if they abandon your site that quickly! And Google won’t be happy, […]


How Does Customer Journey Analytics Help Your Website Make Sales?

Posted Leave a commentPosted in Entrepreneur, Business, Marketing

Today, companies are more familiar with customer journey analytics. Analyzing your customers’ journeys can help you uncover the problems they face. It can also help you take the right steps to create a positive customer experience. Customer journey analytics is like a map that outlines all steps taken by a user when engaging with your […]

crm system icon flat design vector

Which Business Functions Need a CRM System?

Posted Posted in Entrepreneur, Business, Marketing

There are several key business functions that could benefit from the introduction of powerful CRM software.  For example, when quizzed about why customer relationship management software was adopted, most companies report that the software was brought in to help monitor and manage aspects of the business such as lead management, contact databases, email, marketing, and […]