The traditional way of marketing is no longer as effective as before. Radio, TV, and newspaper may not reach most of your target audience, thus losing your ROI or return on investment. The continuous increase in the use of the Internet was a game-changer in the world of marketing. With billions of people actively using […]
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Marketing is not the same as it used to be back in the day. Today, customers are bombarded with tons of messages. You are likely to come across promotional emails that you subscribe to daily. However, the main question that you need to think about is whether you even read those emails. Marketers have a
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Instagram is growing at an incredible rate compared to Facebook and LinkedIn. More than one billion monthly active users are using Instagram. Because of this higher engagement, Instagram has caught the attention of many marketers. Instagram makes an easy way to connect with wider audiences and interact with them to improve their engagement in their
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Marketing professionals, listen: It’s time to abandon your bias against text marketing. Sure, the name sounds old school, like something from a bygone era rendered obsolete in this age of social media apps and messaging platforms. You might be thinking that while everyone’s busily TikTok-ing their way into stardom, who’s got time to read text
SMS as a Marketing Channel: Why It Still Works in the Digital Age Read More »
Email showcasing is tied in with building a relationship with your clients by sending the perfect correspondence at the perfect time. This gets more earnestly as your client base develops. You likely don’t have the opportunity to send one-on-one messages to every last one of your endorsers, so how would you scale relationship-building? Email robotization.
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Whether it’s through social media or your company’s website, creating content is a great way to attract new leads to your business. But one of the main challenges for content creators is finding new content ideas. To choose the right type of content for your business, you must first understand which content is best for
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The frequency of searches for “near me” or “closest” has increased by 900% over the past two years, 28% of which end with a purchase. We will tell you about ways that will help you win regional SEO and increase both the position of the site in the search results and the volume of sales.
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The number of active social media users worldwide hit 4.02 billion at the start of 2021. Imagine that — more than half of the world’s entire population is on social media! And what does this mean for business owners? It means that if you’re not yet working on your social media management and building a
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People tend to search for any kind of service and product on the internet, specifically on different search engines in today’s digital era. And, Google is one of the most popular search engines where people end up with diverse queries. Such reliance on Google has definitely pumped up the responsibility of Google. Thus, Google has
Make your Law Firm’s Website Reliable — Things that are Important for Ranking on Google Read More »
Websites are essential for the majority of businesses. To carry out their work, companies need websites to be able to reach out to their customers and do business. However, the Internet is rapidly changing and becoming incredibly diverse. With these changes, browsers are also becoming smarter. This allows for greater things on websites, but it
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Unsplash – CC0 License Growing a business is always a challenge. But sometimes it calls for innovative thinking and breaking the mold. Yes – you could go down the same route as everyone else. But that’s treading a competitive and well-worn path. What you want are unique ideas that foster the potential for massive returns.
The Bizarre Tricks Some Brands Use To Grow Their Appeal Read More »
Images comprise almost 75% of total page weight on most webpages, so it’s crucial to make sure they’re displaying correctly, and not slowing the page down – especially since a quarter of visitors would abandon a website that takes more than four seconds to load. Visitors can’t convert if they abandon your site that quickly! And Google won’t be happy,
Image Optimization for Best Web Performance in 2021 Read More »
What makes a brand memorable? There are a variety of answers to this question, and those answers not only depend on your brand but the way it’s uniquely positioned in the marketplace. The fact is, some brands are more easily remembered by customers while others are just as easily forgotten. Here’s a closer look at
What Makes A Brand Memorable? Read More »
Branded products can help companies develop and get noticed. They are also great when used as employee incentives and can help with business retention. There are many reasons why you should use promotional items, here are 7 effective ways to elevate your business with branded products. Trade Shows Trade shows and corporate events are the
Top 7 Ways to Use Branded Products Read More »
Today, companies are more familiar with customer journey analytics. Analyzing your customers’ journeys can help you uncover the problems they face. It can also help you take the right steps to create a positive customer experience. Customer journey analytics is like a map that outlines all steps taken by a user when engaging with your
How Does Customer Journey Analytics Help Your Website Make Sales? Read More »
