Marketing

Data and analytics are immensely significant to any business operation. The study of the business’ qualitative and quantitative data enables organizations to make fundamental changes in existing business models, increase operational fluency, drive growth and innovation, and make significant improvements to customer experiences. Digital analytics is streamlining both front-end and back-office operations. The rapid expansion […]

Studies have shown that marketing companies are the most cost-effective way to generate leads and sales. For instance, by advertising on Facebook, a brand can reach more than 800 million people around the world in just one day or even less with ads. On top of this, there are no geographical limitations for these types

Social media advertising is big business, growing more than 12% in 2020 to $41.5 billion. With people constantly looking at social media posts, there is no better place to advertise than social media. Making those ad dollars work for your business and maximizing your reach can lead to big rewards. What are the best ways to reach your customer

There are a lot of misconceptions about SEO outsourcing. Many marketers think that it is all-or-nothing, but in reality, you can outsource just one aspect of your marketing to create more time for the other aspects. You might do this if, for instance, you are not very good at social media or blogging and want

Whether you’re a blogger, an influencer, or a digital marketer working with a small business, choosing the right digital marketing tools can be somewhat difficult. There is an abundance of tools available, ranging from software applications to SaaS platforms designed around sales, marketing, customer support, and analytics.  According to recent reports, 70% of marketers continue

Are you worried about the promotions of your brand? If you don’t know how to grow your video on different platforms, this article will help you. During this covid-19 pandemic, it might have been difficult for everyone to promote their brands online. But certainly, online promoting via video is the best one can do to

When it comes to starting a business, you may have noticed how hard it is to get customers, let alone people’s attention in general with what you have. So how do you really get them hooked onto what you’re promoting? You could be making the most flash, most amazing commercial with a celebrity endorsement in