Chicago SEO Scholar | Chicago, IL 60603

Search engine optimization (SEO) is an important element of digital marketing that can help businesses rank higher in search engines and attract more visitors to their websites.

The founder, Ken, is an expert in local SEO for local businesses. His passion lies in helping business owners increase the phone calls and lead opt-ins their digital marketing & SEO campaign generates. Ken also is proficient in digital analytics that are used to increase online traffic and ROI; providing monthly analytical reports showing exactly how well your digital marketing & SEO campaign is working for you.

What is Chicago SEO Scholar?

Well – for starters, in general, Search Engine Optimization is the process of optimizing a website or web page so it ranks higher in search engine results pages (SERPs). SEO employs various techniques, such as keyword research, content marketing and link building – it should form part of any digital marketing strategy and businesses who wish to be found online must use optimization effectively in their digital strategy.

Understanding optimization basics can be useful, but it’s also essential to remember that optimization is a long-term endeavour. Results might take months before becoming visible – even then it is crucial to continue optimizing content on your site and improving performance.

Chicago SEO Scholar Consulting’s digital marketing experts can assist your company with creating an effective search engine optimization strategy. Ken offers services like website design and content marketing, which you can click here – – to learn more about. However, you can also reach out with the info below and discover how Chicago SEO Scholar Consulting can assist your business in reaching its goals.

Chicago SEO Scholar

55 E Monroe St Suite 3800 Chicago, IL 60603

(312) 529-8226

Why is SEO Important?

People may be taken aback to learn that search engine optimization is such a crucial component of digital marketing. Search engine optimization investments provide many benefits; perhaps most notably increasing website traffic. With more visitors on your site comes more opportunities for customers or clients to be converted into clients or customers.

SEO investments also help build trust between visitors and websites, with those appearing at the top positions for searches being more likely to trust those websites, leading to them sharing them more often on social media platforms.

SEO can be an economical means of marketing your business online; being significantly less costly than other forms of online promotion and providing long-term advantages that far outstrip initial investments.

One key benefit of investing in optimization is its potential to help increase search engine rankings. Through regular optimizations, you can ensure your website always appears near the top of search engine results – this can be particularly important for small businesses without sufficient funds for costly advertising campaigns.

Optimization can not only increase website visibility but also enhance user experience. Search engines take into account factors like mobile friendliness, site speed and keyword density when ranking websites; by optimizing the user experience of your website you can increase visitors and ultimately sales.

All types of optimization cannot be overstated, yet it can sometimes be hard to grasp exactly how it works and why it should matter so much. By spending the time to educate yourself about optimization, you can better grasp how it can benefit your website as part of digital marketing strategy and why its importance should not be overlooked.


Website search engine rankings depend on many different elements. Quality content, mobile-responsiveness and search engine optimization all play major roles. But one often overlooked component is link building – encouraging others to link back to your site in order to increase its credibility and search visibility.

The process involves two kinds of links: internal and external. Google typically considers external links an indicator of quality and relevance of a page or site, and uses them to measure how often other sources refer back to a certain page or website.

Therefore, the more inbound links a page has, the higher it will rank on relevant SERPs. But quality counts too – using low-quality links or buying them may actually damage rather than help your site’s ranking.

Make the most of your link building efforts by producing engaging, relevant content that encourages others to share it. For example, if you’re a tech company and just launched a new product, create more in-depth video content like this demonstrating its features than simply writing short posts about them – this way people will be more inclined to share and drive traffic back to your website!

Social media and influencer marketing are also effective means of building links, but care must be taken not to misuse these strategies for spamming accounts or buying links from dubious sites; using automated tools for such activities will likely damage both your reputation and incur Google penalties. Instead, use these tactics strategically by targeting leads or building long-term relationships with influencers in your industry; this will ensure natural, high-quality links which lead to improved overall business results.