It’s never been easier to launch a new product to the world. The development of social media and e-commerce means physical locations are no longer a necessity, and the cost of launching your own brand or product is declining all the time. However, there’s one industry that’s still a little more challenging to crack: the health industry. When it comes to health products, there will always be an element of fear that needs to be overcome if you want people to give your product a go. That’s why we’ve put together the following article, outlining a few simple ways you can market a new health product to gain the trust of your target audience.
Build a Brand
Every business starts with branding; this includes considering a name, a logo and a colour palette which will combine to form your overall brand identity. While you may think of these things as insignificant, they all contribute to how much we trust a brand. It’s important to avoid names that may represent fear and colours that convey a sense of danger.
Once you have an identity, you can work on building the story behind your brand. The best brands have a personality which resonates with their audience. From there, you can start to build brand awareness by making sure your brand is visible in places where your target audience’s attention will be.
Grow On Social Media
Like websites were 20 years ago, having a social media presence has become a necessity. If you don’t have social media profiles, customers have a reason not to trust you and may be left asking what are you hiding?
But having social media profiles isn’t enough, you must be active, have a presence, and look trustworthy. Building trust through your social media content isn’t just about the message you communicate; it’s also about the way you communicate it. It starts with the quality of your imagery, as amateur-looking photos and videos will come across as cheap and create doubt, and goes right down to ensuring you’re using the correct Instagram image size.
Leverage UGC
User-generated content (UGC) is the new word of mouth in the digital age. It refers to content that is created by your audience, users and consumers. This is particularly important when trying to build trust because consumers tend to trust other individuals more than businesses.
As a result, using your users to promote your brand can be a great strategy if you’re trying to increase trust in a new health product. This may mean working with influencers or incentivising your users to create UGC through competitions.
Resolve Doubts Through Content Marketing
When it comes to health products, customers will want to ask a few questions before committing to a purchase. For example, if you are considering purchasing a new kefir drink, you may want to research things like:
• What are the health benefits of kefir?
• Is kefir high in protein?
• Is kefir vegan?
These types of concerns can be answered with informative blogs and guest posts. Be sure to also optimise these articles for search engines so they can be used to funnel traffic through to your website.