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Generating Leads Through Video Content: A Beginner’s Guide 

Video marketing is incredibly effective; it helps to develop more of a relationship between a business and its consumers. Engaging content like videos helps to attract people to your business, and they then enquire or visit your website, and a percentage of them are then likely to make a purchase either at that time or […]

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7 Ways Market Research Helps Business Owners

A Beginner’s Guide To Conducting A Successful Market Research

If you’re planning to launch a new product or service, market research is essential to determine whether there is a demand for your offering. Conducting market research can seem daunting, but with careful planning and execution, it can be a successful undertaking. This guide will provide an overview of the steps involved in conducting market

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4 Effective Portfolio Management Strategies to Grow and Protect Your Investment

Investing in profitable and sustainable businesses can be a great way to build your wealth and secure your financial future. Managing your investment portfolio can be a difficult, risky, and often stressful task, however. To be successful, you must have a well-thought-out plan and you have to be willing to risk things to survive and

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Important Steps to Follow While Creating a Business Plan

A business strategy is critical for any entrepreneur or a business owner. It outlines a company’s vision, mission, goals, and strategies and serves as a roadmap for success.  This article will provide an overview of the essential steps to creating a business plan. These steps will cover all the key elements necessary for a comprehensive

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4 Ways Leaders Can Ensure Compliance and Data Security in a Hybrid Workplace

You might have come across the phrase “future of work is hybrid.” The recent pandemic has changed the workplace in many ways, forcing companies to adopt the hybrid workplace rapidly. The role of technology is important in this regard, so much so that things will never go back to how they were. What is a

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Self-Care Tips To Cope With The Trauma Of A Terror Attack

A terror attack can be the worst disaster you may encounter in your lifetime. While the possibility seems remote, the 9/11 attack proved that anyone can fall prey to terrorism, even in the safest places. The disaster ended thousands of lives, and an equally large number of survivors continue to live with the aftermath even

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Proven Software Development Productivity Tips For Startups

Software development is inherently challenging, and it gets even tougher for young startups in the industry. You may bring the best people on board, but they could still struggle to deliver flawless projects on time. The stress of working on tight budgets and timelines can hit their performance and efficiency. Maximizing your team’s productivity is

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