Audio Marketing: From Analog Radio to the Freshest New Social App

Audio marketing is far from the days of fuzzy static sounds emitting from turn-dial boxes.  Now, easy-to-download podcasts and new social applications like Clubhouse make audio one of the most accessible marketing channels for every niche.  With lots of listeners and the projected growth predictions looking strong, this is a marketing channel worth learning about.  … Read more

The Essential Guide to Driving Traffic to Your Site in 2021

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Whether you’re just starting with your website or managing an already well-established one, the challenge to increase traffic to your site is relentless. You will find yourself constantly on the lookout for new strategies and sources of traffic, as well as continually evaluating your existing practices for improvement. Going further into 2021, we can only … Read more

Why Should I Automate Online Marketing?

Marketing has advanced by leaps and bounds since the arrival of the internet. Larger businesses still use mediums like TV and billboards, but these are now outdated thanks to new technology. Digital signage screens have helped to modernize some of the more traditional advertising methods, but they still remain a rather different discipline than online … Read more

How to Write a Solid Crisis Management Plan for Your Business

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Every business path starts with a proper idea. A business plan helps business owners make long-term decisions, track their progress, and write an investor-magnet startup pitch. However, the world of entrepreneurship is full of uncertainty. Unexpected issues occur all the time, and they always negatively influence business performances. That is the reason why writing a … Read more

How to Become a Successful Entrepreneur During the Pandemic

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Since the spread of the global coronavirus pandemic at the start of last year, the business landscape has witnessed drastic alterations. The effects of Covid-19 have forced businesses and entrepreneurs to respond to previously unimaginable challenges. Businesses have been closing left and right since the virus hit, especially those that relied on bricks and mortar … Read more

This Is Why Your Company Should Set up an Employee Injury Prevention Program

A workplace injury occurs every 7 seconds. Unfortunately, most injuries are preventable, and the fault often lies with the employer rather than the worker.  Injury prevention programs help keep the workplace safe and reduce the risk of unnecessary injuries. Maintaining a safe workplace is a legal requirement, but there are other benefits to refreshing your … Read more

What Is The Future of Customer Support Apps Services?

New tech is changing everything and customer support is no exception. With remote work becoming increasingly normal in workspaces, many businesses have innovated new customer service solutions. The integration of video messaging, artificial intelligence (AI), and blockchain with customer support introduce new opportunities for customer service practitioners. Though, the challenges included with these new technologies … Read more

Guide to Blind Hiring: What it is and How to Implement it

Bias can manifest itself both consciously and unconsciously throughout the hiring process — and can occur as early as the resume-screening phase. Blind hiring is a recruitment process that can help reduce potential biases through obscuring an applicant’s personal information that could influence a hiring decision.  To help your company better integrate diversity and inclusion … Read more