Personal Branding Series Part 1 of 3:  Why Everyone Should Act Like An Entrepreneur

One of the most popular words in today’s social media is entrepreneur.  In fact, every day you can find news articles, podcast episodes or YouTube videos on the subject.  What makes the subject of entrepreneurship so enticing?  Besides the fact that being an Entrepreneur means you are usually working for yourself, the traits required to become a successful Entrepreneur is what makes the subject so interesting.  However, this is not what this 3-part series is about.  This series is about personal branding and its importance, no matter if you are working for yourself or someone else.


No matter what your occupation and whether you may realize it or not, you have a personal brand.  Whether you work as an Accountant, a Waitress, a Lawyer or a Construction worker, personal branding needs to be part of your goals.  When someone describes who you are, what traits do you feel will come to mind?  These traits represent your value in the marketplace.  If you want to increase your value in the marketplace, it is essential you market yourself and your career as a brand.


One of the best ways you can increase your personal brand is to act like an Entrepreneur. defines Entrepreneur as : “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”.    Entrepreneurs are those people who seek out a need and fill it.  Thus, if you want to work on your personal branding, seek out a need and fill it, independent of your service, industry or market.


Start thinking today like an Entrepreneur and prioritize personal branding.  Looking for a promotion in your current job?  Or just looking to succeed at a higher level?  Then work on your value in the market place.


In my 3 previous employments, I didn’t go out looking for the job, nor did I apply.  The opportunity came to me because I was referred to by someone in the retail industry.  All three times, it was for a higher position.  These opportunities were given because I continue to work hard at treating myself as an Entrepreneur.  The question I ask my self on a constant basis is, “How can I add more value?”.


[tweetthis]”Try not to become a person of success, but rather try to become a person of value.” — Albert Einstein.[/tweetthis]


Here is how I have broken down the Personal Branding Series:


Part 1:  Why Everyone Should Act Like an Entrepreneur

Part 2:  10 Actions You Can Take Today To Increase Your Value In Your Industry

Part 3:  10 Success Habits and Traits to Increase Your Personal Brand


Look for Part 2 next Monday.  Make sure you subscribe to my Newsletter to receive my posts automatically.  On my next Blog Post which comes out on Thursday, I release another #5MinMotivation post, “Are You the Main Character of Your Story?”

Elita Torres

I have over 20 years experience as a leader, first as a General Manager for several Big Box retailers with over 100 employees, then as a district manager overseeing an average of 23 stores. Currently, I am a Sales Director overseeing 4 Districts. My passion for leadership and personal development has led me to share my journey in a Blog. Find out more on