Reputations are what matter the most in the era of instant digital outrage; brands can live, or they can die. The contemporary business world has found itself in the age of the one careless, made wrongful statement, tweet, or choice of action triggering a torrent of public rebuke, boycott, or online peer-shaming, which is commonly … Read more
It can no longer be optional to create an easy-to-recognize and trusted brand in the rapidly changing marketplace. A small business branding agency is a firm that focuses on assisting small companies and start-ups to create an effective brand image that customers follow and the business thrives on. These agencies design logos and brand strategy, … Read more
(photo credit: Microsoft Stock Images) Your brand might be polished. Sleek logos, solid mission statements, messaging approved in five rounds of stakeholder review. Everyone internally nods along. Everything makes sense in the slide decks. But outside your walls, something starts to bend. Or maybe break. Or worse, go unnoticed. That’s the blind spot. And it’s … Read more
Your company branding is one of the most important aspects of your business. It’s what makes you recognizable and sets you apart from your competitors. That’s why it’s so important to create a strong, consistent brand that accurately reflects your company’s values and mission. Not sure where to start? Don’t worry; we’ve got you covered. … Read more
Unsplash – CC0 License Growing a business is always a challenge. But sometimes it calls for innovative thinking and breaking the mold. Yes – you could go down the same route as everyone else. But that’s treading a competitive and well-worn path. What you want are unique ideas that foster the potential for massive returns. … Read more
If you want to be the owner of a successful business, you’ll need to work on building momentum right from the start. The things you do in the beginning will make a huge difference to the success that you experience later on down the line. So, what exactly should you be doing, in the beginning, … Read more