Looking to improve your rank in Google in 2022? Then you need to up your off-page game. Here are some tips to do so.
1. Article Submission
Article submission has been around for several decades now and is still one of the most effective off-page SEO practices to this day. It mainly entails publishing relevant and high-quality articles to your business and third-party websites on your niche. The main idea behind article submission is to bring/create awareness and expert advice on a specific item/service. Publishing relevant and informative content helps attract organic traffic and higher rankings on search engines.
2. Influencer Marketing
This strategy involves partnering with influencers in a relevant industry to get your business or name known. Most of these influencers have thousands, if not millions, of avid followers. With such a large following, an influencer marketer will only need to recommend or simply mention your product or brand, giving it the much-needed attention and traffic. You thus get to share much of their traffic, which could translate to higher conversions and returns on investment. Influencers use visual content, text content, or social media to promote their/your content/brand and this is done by the best link building services.
3. Create Video Content
With a high video-consumer rate, creating and uploading videos can help boost your SEO and business performance significantly. The returns on investment will also be higher if the video is viral on the internet. The key here is to create quality video content that consumers can relate to easily. Unknown to many, creating and publishing great videos on popular platforms and social media can increase your exposure and reach tenfold. YouTube and Vine.com are some of the best video hosting platforms you can start with.
4. Email Marketing
Email marketing, like article submission, has been around for several decades now. It, however, hasn’t lost its touch, hence one of the best and most cost-effective SEO techniques today. You, however, need an emailing list for this strategy to work. With the mailing list ready, you need to create informative, compelling, and personalised email to send to potential clients’ inboxes. The email needs to mention your business and link to your website.
5. Use Compelling Infographics
Infographics have an almost similar impact as video content. It uses visuals and compelling text content to attract the audience’s attention and drive the intended message home. As a rule of thumb, you need to be good at creating text content and visuals to make this work. However, plain images and text won’t cut it; they need to be vibrant and informative to drive the message home in as few words and images as possible. Many people use infographics not just to attract organic traffic but to create quality backlinks from authoritative websites.
6. Keyword Research And Optimization
Keywords research is one of the pillars of on-page SEO. While effective, keyword research and use is limited for obvious reasons, with only the appropriate primary keywords used on the website. There are however no such limits with off-page SEO. It allows/enables marketers to use related phrases and LSI keywords for improved exposure online. In addition to this, you can use these LSI keywords on blog posts and even change them to more converting ones when the need arises. You can use dozens of such keywords in your blogs, articles, video content, and press releases to increase your exposure with proper keyword research.
7. Submitting To Directories
Directories have been in existence for the longest time. Any business would need to be listed on these directories to expand its reach and make it easier for potential customers/clients to find it. Directories also became part of the internet long before Google came into existence. Although you might not need directories to stamp your online presence, submitting to these can have a positive impact, especially with online marketing. The most common types of directories one can use include:
– Featured/Paid Web Listing
– Regular/Free Web Listing
– Reciprocal Regular Web Listing
Research these directories to determine the best one to use.
8. Create and Submit Press Releases
While practical, press releases aren’t only meant to bring in more traffic and establish authority in your niche. It would thus be advisable to ensure your press releases are factual and about the latest services, products, and events. In addition to creating accurate news about your business or brand, you’ll need to identify an industry-relevant Press Release website to submit your content to. It is for the PR website to review the content and publish it upon approval
9. Guest Blogging
This practice involves writing posts and having them published by another website owner, preferably a friendly competitor or in the same niche as you. Like article submission, the guest posts need to be highly informative and beneficial to both parties. You can also publish guest posts created by another website owner too. This helps share traffic, thus improving overall performance and impressions.
10. Forums
Most people go to forums when they can’t find answers on popular search engines or have specific questions. Individualized questions call for individualized answers, a reason you’ll want to start engaging in these forums. One of the best things about forums is that visitors are only interested in the correct answers, not generic content commonly found on blogs. Engaging in these forums can also help build a reputation and attract more traffic. All you need is to embed a link to your website in your responses.
Conclusion
While there isn’t a definite formula for success, using the techniques outlined above can help boost your website’s performance and attract even more organic traffic. Take time to familiarize yourself with the practices discussed, then identify the best one that works for you. Consulting with experts can also give you insight and even help.