The world of marketing is wide and deep. There are dozens of methods to explore and hundreds of nuances to grasp. But the field features certain overarching themes. Here are the most common types of advertising.
Display ads are the tried-and-true method for garnering interest and support. Billboards, newspaper ads, signs—these implementations are simple, effective, and visible. Display ads are so successful because they maximize the principle of visual advertising. The way you engage people’s creativity through visual cues can leave a meaningful impression.
If you want to grow your business, you should start with some of these basics and see how they perform. Then, evaluate every month’s performance to see if your traffic and sales increased. That way, you can keep an eye on your progress.
Social Media Ads
Social media is the new agora—a public space where people meet, interact, research, and share. It’s the perfect place for you to promote your business and create a meaningful presence in millions of people’s lives. Instagram, Facebook, and Twitter all offer unique twists on the outreach front. If you want to promote more picture-based information, use Instagram and Facebook. Twitter is perfect for sharing updates or company information with the public, too.
Video ads take more time and money to make than the other options, but they’re quite effective when done well. A video can tell a story from beginning to end, drawing the customer into your mission and encouraging them to engage with your content. With a video, you can make a meaningful impact on your target audience and garner support from other demographics as well.
Knowing the most common types of advertising will help you make the best decision for your business. As you plan your next marketing meeting, bring a few of these ideas to the table and discuss what makes the most sense for your business.