Wholesale cellphone distribution is a fast-paced, exciting business venture for the right entrepreneur or investor group. Although the business model is lucrative — with the potential to reach diverse customer segments — it requires creative marketing.
Innovation is crucial for generating buzz and publishing new marketing campaigns that target the right buyers. How can cell phone distributors unlock success and discover the best marketing methods in a crowded economy?
In this post, we’ll cover a thoughtful list of marketing tips to try when you need new insights, ideas, and customer-first tactics.
Why Should Wholesalers Market Creatively?
Since wholesale distributors aren’t the same as traditional retail brands, they have to think creatively about marketing campaigns that deliver maximum results. Focusing on creating a strong distributor brand makes it less likely that you’ll need to rely on retailers to establish your company’s reputation.
Powerful wholesale marketing also contributes to increased sales, greater lifetime value from returning buyers or customers, and long-term business growth. As industries change and new trends emerge (especially within the wholesale cellphone industry), these benefits become more valuable.
5 Innovative Marketing Strategies
When selecting new marketing strategies, consider foundational factors like selling price, customer preferences, suppliers, and niche markets. The better you understand what your customer base responds to, the easier it is to integrate new marketing plans.
If you’re looking to breathe fresh life into your marketing campaigns, consider the following ideas for innovative marketing solutions:
1. Use Marketplaces and Trading Boards
Wholesale sellers can take advantage of digital marketplaces and online trading posts to publish marketing messages, advertise promotions, and source leads. The advantage of marketing on these channels is that buyers are already present, searching for products and new suppliers.
Some marketplaces and trading boards also handle “behind-the-scenes” technology setup for wholesalers, making it easier to jump in and start advertising. Instead of managing the logistics or payment processing, wholesalers can simply push new marketing and products to these sites and capitalize on existing buyer interest. For wholesalers who don’t have the bandwidth to manage their own marketplace, this solution is a productive way to launch.
2. Leverage Paid Ads
Paid digital ads are another great option for wholesalers who have available ad dollars and want to put that money to work. There are different channels for launching digital ads, including social media advertisements on networking sites like Facebook and Instagram.
For wholesalers that want to target a particular audience segment, it’s possible to tailor digital ads to reach specific demographics (for example, by age or location).
3. Update Landing Pages
In conjunction with digital ads, wholesalers can also update their on-site landing pages. These pages will be the stopping point for traffic coming in through ad clicks, form submissions, or special promotions.
Landing pages play a critical role in digital marketing, because they’re one of the final stops for buyers before they decide on a purchase. Language should be fresh, modern, and accurate to increase conversions and generate customer trust.
According to HubSpot, businesses that invest time and effort in improving landing pages can generate a 30 percent lift in conversion. Such an increase has the potential to be especially impactful for wholesalers who market products in bulk.
4. Sponsor Virtual Workshops With Sales Incentives
As a wholesaler, you have the abundant industry knowledge to share with your customer base. Think about how to educate customers on new products, introduce them to internal programs, or offer tips for optimal product usage.
When customers sign up or attend a virtual event, create opportunities to buy right away. You can do this by linking to product pages within a webinar or by sharing product deals via social media. Either way, the goal is to associate the marketing event with a privileged opportunity to access products.
5. Try Pre-Orders or Bundle Deals
Pre-order announcements generate excitement around the products you plan to release on your website next. Email marketing is the perfect outlet for these offers since you can alert subscribers and VIPs early. Build marketing momentum by hinting at the incredible value, new technology, or special features buyers can expect once these products “hit the shelves.”
Similarly, you can advertise pro-rated bundles that include extra products or accessories. These marketing messages clarify how different products work together and increase the total order value per transaction.
Build anticipation by publishing teaser posts to social media or sharing with your buyer network and asking them to spread the word.
Examine Spend and ROI
Although it might take time and patience to see the results of your new marketing moves, don’t neglect to monitor your returns. Consistent accountability check-ins, measurable key performance indicators (KPIs), and return on investment (ROI) numbers are essential.
Even as you test new strategies, those tests need to come with measurable results. By understanding the impact of your new marketing incentives, you can correct low-performing strategies or capitalize further on the ones that work well.
Get More From Your Marketing
Designing effective marketing for wholesale cell phone distributors requires ingenuity and originality. By incorporating experimental ideas into your normal workflow, you can better understand which tactics contribute to business growth and customer satisfaction.
Include a few of these tactics in your next campaign launch alongside your more traditional strategies, and see what happens next!