Which Type of Label Material Works Best for Your Business?

Are you trying to navigate the sticker universe and are a little overwhelmed by the different materials on offer? Or would you simply like to try something new but are not overly sure which material is the best for you? Search no more, we are here to help you and bring it back to the basics. In this article, we will be talking about all things material and how to make the best choice for your business

Paper or Plastic? 

Most labels will either have a paper or a plastic base. These might often look very similar, but their differences are not to be ignored. Paper labels are great for the environment as they are super simple to recycle. While they tend to be very low-cost, they are only ideal for short-term indoor uses because they are not as resistant as plastic labels. Plastic labels are tear-, sun- and waterproof and are therefore ideal for outdoor usages. Some companies even offer eco-friendly stickers made from a recyclable “bioplastic” option to combine the benefits of a plastic-based material with an environmentally friendly approach. 

The wide range of materials available can be daunting, but it is a great way for you to find the perfect label for different usages, allowing you to brand not only your packaging with custom stickers but reach a wider audience. We have listed some examples below to help illustrate this as we want to help you save time, money and a lot of nerves by enabling you to make an informed decision. 

1. Clear labels

Clear labels work best on beverage bottles, drinking glasses or candle jars – basically any surface you would like to see through your stickers. This obviously works equally well for window applications like shopfronts. Using clear labels allows you to create a very sleek and simple look for your products. If that is what your brand is all about, then these will be absolutely perfect for you.

2. Eye-catching giveaways 

If you are hosting a social media giveaway, or you want to hand out sample products at an event, make sure they really grab your customers’ attention by choosing a great effect material like holographic or glitter labels to brand your products. This example shows how simple cardboard packaging can be turned into the ultimate eye-catching product that your customers will not forget using an amazing holographic sticker.

3. Premium product stickers

Choose a gold or silver sticker to really underline the exclusivity of your brand. This works especially well for beauty products, cosmetics and makeup packaging. If you are aiming to place your product on the luxury market, premium material labels offer a great and easy way to transfer that onto your packaging. 

4. Match your product 

Are you using biodegradable packaging? Then make sure that the label you are using is equally compostable. If you want to brand recyclable plastic bottles, you can get labels that can be recycled with them. Choosing a material that will reinforce your values and coordinate with your product allows your entire range to stay on brand. Your marketing can follow a coherent narrative that makes you a reliable and trustworthy business. 

And that’s it. We hope this will help you navigate the jungle of materials and terms the sticker universe has to offer. Have you been using labels successfully for ages? Or did we inspire you to explore different materials? If so, please let us know in the comments below.