The launch of a new product means that your business has a chance to increase those sales numbers and boost its revenue. It all depends on the launch being a success, though, and you can’t expect to see the kind of growth you’ve been working towards unless you make sure that the product actually sells.
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Yet, with an uncertain market and a product that’s just been tested, can we ever really be sure that something will sell? While it’s impossible to guarantee you success, unfortunately, it is still possible to make it a bit easier to be seen and create the right kind of product.
Here is a handful of ways to make your product launch as successful as possible so that you can feel a bit more confident before the big day. That way, you can put in a few extra hours of work and look forward to unleashing it upon the market.
#1 Being seen: Use social media
Social media should be small and medium sized business owners go-to marketing solution – and particularly before a product launch. The reason is quite simple; with social media, you’ll be able to reach out to your existing customers and communicate with them in their own arena while also getting in touch with other people in their network.
It can be used in many other ways too such as being able to keep an eye on your competitors to make sure that your product outshines them. If they have launched something that’s even remotely similar, it’s important that your product has everything that it has and more.
Look up what your competitor’s product strength and weaknesses are by looking at their reviews online and give your own product a head start by ensuring that it doesn’t have any of its weaknesses.
This is the kind of work you should have put in while still developing the product, though, but if you haven’t done it yet it’s better to know about these similar products or services before the launch than not knowing about them.
Improving your ranking on the search engines is perhaps particularly important before the big launch so make sure that you’ve covered some sort of ad campaign before the time arrives. Check out a Pay Per Click Authority in addition to your regular social media campaign and you should feel a bit more confident that you’ve covered the most important bases.
Social media can also be used to help your customers out with their various problems and try to make your product or service be of even more use to them. Craft together a few videos as well, by the way, in case the product needs a bit more explaining; people love to put a face on companies and, by using it to make a tutorial, they will have one to associate with the product as well.
In short, social media is a comprehensive tool which you can use to increase the traffic to your website by linking to useful content, engage with them in a more meaningful way through online conversations and video material, and even keep an eye on your competitors or similar products.
Remember to use it for your marketing purposes as well, though, so that people actually know about the great new product and not just how to find your company online. This is, after all, about unleashing the new product and making sure that it gains a lot of attention.
#2 Host a product launch event
If you’re able to and have the time and resources to put this together, a product launch event will be one of the closest things you can do to guarantee your product attention and even success.
It all depends on it being right for your customers, of course, and delivering on everything it promises to do – but as long as this is covered, and you put together a kickass event to advertise it, people will definitely know where and when to get ahold of it.
A product launch event does require some planning, on the other hand, and you might want to hand this responsibility over to someone else seeing that you probably have enough on your hands before the big launch.
Consider whether it should be an offline or online event, decide on how big it should be, and make sure that people know about the product launch event as well. The efforts you put into marketing this event will, after all, also be able to market your upcoming product. Have a look at this article to learn more about the differences between offline and online events so that you choose the right one for your business.
#3 Make a prototype first
While it depends on how complex your product is, a prototype can help you out with both bonding with your customers and making sure that it is exactly what they need before you launch the real deal. Long before you’d like to set it upon the market, let your most loyal fans have a look at it and share their thought and opinions.
You will be able to pinpoint whether or not they understand how to use it, at a first glance, the initial problems they have with it, and any ideas they might have which will improve it.
This will give a much more accurate response than the more awkward setting of a focus group, for example, as you’ll be interacting with actual customers who get the chance to test the product on their own time.
Give them something in return as well, though, such as a free version of the final product or at least a heavily discounted one. They’ll be sure to stick with you as long as you take their thoughts and opinions into consideration – and you can feel so much more confident about your product when the big day is finally here.
By making sure that you have covered these steps, you’re making it a lot more likely that the product finds its feet and a place in your customer’s heart.