The SaaS market has become more competitive and crowded than ever. If you want to cut through all the noise, improve your visibility, and attract potential customers, you need to build a strong online presence.
Search engine optimization (SEO) is one of the most effective ways to achieve this and send lots of high-quality, organic traffic to your website.
Here’s how your SaaS business can benefit from implementing SEO.
Why SEO?
Only 0.78% of searchers go beyond the first page of Google search results.
In other words, if you don’t rank well, you can only hope that someone will accidentally stumble upon your site and find out about your company. Your chances of capitalizing on some of the 8.5 billion daily searches on Google are slim.
That is, unless you optimize your website and climb the search engine’s ranking ladder.
But how do you do that?
SEO is the answer.
- SEO Is Cheaper Than Paid Advertising
Improving your visibility and reaching your target audience doesn’t have to cost you a lot.
While having paid advertising campaigns is a plus, SEO allows you to boost your search engine rankings and show up in relevant searches. What’s even better is that you can predict and scale the amount of traffic you can generate.
For example, thanks to all the available SEO metrics and tools you can use, it’s possible to determine how much traffic your site will get if you rank first for a particular keyword.
And although you have to invest in an SEO agency or specialist, there are no direct costs like in the case of running paid ads.
- SEO Can Help You Build Trust and Credibility
The success of any B2B business heavily relies on whether potential customers trust it.
And since you can’t expect people to believe everything brands say in their advertising, it’s best to have a trustworthy source vouch for you.
Acquiring links from reputable websites that point to your content improves your online reputation. Simply put, it’s easier to convince both Google and your potential customers that your SaaS business is legit if a respectable site includes a link to your content.
The trick is to create superb, optimized content and hire an experienced link-building service to find the right link-building opportunities.
- SEO Improves User Experience
Search engine optimization doesn’t refer only to building links and optimizing your content. It also ensures that all the technical details and elements on your site are well-optimized.
Load Times
Once your prospects land on your website, piquing their interest and keeping them is crucial. And you can’t do this if your site takes more than 3 seconds to load.
SEO helps you improve your website load times, so impatient visitors won’t bounce off and go to your competitors.
Mobile First Indexing
We’ve already established the importance of Google rankings.
If we bear in mind that the search engine mainly uses the mobile version of the website for indexing and ranking, it’s obvious that mobile-friendly websites will be better positioned.
Plus, don’t forget that almost 60% of all web traffic comes from smartphones. In other words, if your website isn’t optimized for mobile, your user experience will suffer.
Intuitive Navigation
Another way to create a great first impression is to provide your visitors with intuitive navigation.
This means including internal links in your content so readers can easily find all the sources related to the topic they’re exploring.
- SEO Positively Affects Decision Making
80% of decision-makers prefer to get the information they need from blog posts and informative articles rather than ads.
When your prospects are searching for a solution to their pain point, they usually start on Google. And the higher your relevant content ranks, the better since they’re more likely to click on these results.
Once they land on your website, they expect to find high-quality content that will address their problems and offer them a solution. If your content is helpful and educational, it will influence your prospects’ decision-making process and convince them to choose you over your competitors.
SEO also allows you to identify buyer intent, implement the right keywords, and target your potential customers at the early stages of their customer journey.
Final Thoughts
These four reasons illustrate why you should have an SEO strategy in place if you want to grow your SaaS. You’ll get the best results if you pair it with paid search and social media efforts.