Description: Quite a large number of modern e-commerce site owners are convinced that the issue of site design does not play a very important role in the profitability of their business. However, the e-commerce industry is rapidly developing and customers are becoming more demanding. In this article, we will break down the relationship between good website design and your success in this niche.
Most e-commerce site owners focus on improving the core aspects of their business. For example, order processing and marketing campaigns. And they often forget how important it is to have a custom design that makes their site stand out from the rest.
There are many templates from which anyone who wants to have their own online store can choose something for themselves. But this means that each of them runs the risk of getting a site that will be similar to many others, and this may not have the best effect on the business. Now we will tell you about the TOP 5 reasons why online store owners should spare no expense to create and update the design of their e-commerce sites and keep up with the times.
1, First Impressions Of The Site
Imagine walking into a store and being greeted with a messy display of merchandise and overly bright décor. Would you like to be there? Or will you head to the store across the street with a clean interior and a well-organized range of merchandise? For e-commerce sites, custom design matters a lot. Research has shown that you only have a few seconds to make an unforgettable impression on your website visitors.
Even though you spend a lot of time writing quality content and taking product photos, it won’t matter if your store design doesn’t spark interest from your visitors. It all comes down to how much you can captivate your audience. In fact, over 90% of first impressions are related to design. Among other things, a great option for getting a multifunctional and modern website design is to use professional UX/UI design services. If you want to know more about what UX website design is, just read this article.
2. Increasing The Income Of The Online Store
Impressive, captivating design of an online store can also lead to its success in terms of profitability. Did you know that even minimal changes to the color and font of the Buy Now button can increase your conversion rate by as much as 2%? You need to understand that even such a small change in design can increase your income in the long run. By the way, there is an interesting article about the most effective shipping methods for your e-commerce in 2023.
3. An E-commerce Site Must Be Inclusive
The design of the site also affects the overall usability of the site. With stricter web content accessibility rules, you need to make sure your site takes into account the difficulties of people with disabilities. Site content must be designed to support assistive technology. Not all website builders with their templates are able to provide you with these features.
You need to make sure that your online store is inclusive and that everyone can buy the right products from it. Inclusive websites, online stores, and apps are designed to be easy to use for people with any disability, from fine motor skills problems to lost eyeglasses.
4. Modern Design Will Help To Outpace Competitors And Become A Niche Leader
It is a well-known fact that competitors are willing to do anything to make their company number one for customers and the target audience in general. And this is where you can beat them by developing a really high-quality and eye-pleasing design for your e-commerce site. Even if your prices will be a little higher than competitors, the website wrapper will be chic, your company will be a priority for customers. To elevate your brand above your competitors’ brands, make your site look fresh and modern. We advise you to read an interesting article on the current topic of the changing face of e-commerce and why the fittest survive in this business.
5. Modern Design Will Emphasize The Positive Aspects Of Your Products
If the products featured on your e-commerce site can be personified with artwork, then the site itself is the framework. Even the most beautiful painting by the talented Van Gogh loses its elegance and appeal if it is framed by an old and worn frame. That is, if the goods are of high quality, but the site is cluttered and inconvenient, then the positive perception of your products by customers and buyers is almost zero. About half of the consumers are certain that the design of a website is of crucial importance in deciding to buy a particular product.
Conclusion
Take a look at your online store. Does it give your target audience the feel and vibe of your brand? If not, then it’s time to update it, taking into account the advice given to you by us above. Keeping the look and feel of your e-commerce site up to date is an important key to e-commerce success. By keeping your site looking in line with current visual trends, you ensure that shoppers have a stronger sense of trust and positivity for your brand. As a result, it will lead to growth and empowerment.