If you have a business, you’re likely looking for the latest social media marketing tips for a good reason.
There are approximately 4.62 billion active social media users worldwide, and the average user spends 2 hours and 25 minutes daily on these social media platforms.
Therefore, this presents businesses with an excellent opportunity to:
- Create brand awareness
- Enhance customer relationships
- Makes direct sales via these social media platforms
In this post, we’ll walk you through some pretty handy social media tips on how to market your business:
1. Define Goals and Objectives
When using social media platforms, you can enhance your social media marketing success by defining your goals and objectives.
If you’re looking to boost Business Sales, you need to align the goals of your strategy with that of your business. These goals allow you to measure whether or not you’re successful with your social media marketing efforts.
Similarly, it would be best if you had SMART goals- goals that are specific, measurable, attainable, relevant, and timely. You can use it as a guide when doing your social media campaigns.
2. Expand Your Audience and Customers
Once you have a clear picture of who your audience is, you might want to consider reviewing your social media strategy.
It would help if you found more ways to reach more similar people. Expand your audience and current customer base.
3. Find Your Highest Converting Social Content
One way to track your social media success is to dig into the data to know what works.
You can narrow down your analysis on owned content that may include information about products and services, promotions, and links to your site. These links may include UTM parameters so that you can track the behavior of users who clicked the link via Google Analytics.
To guide you, here’s a breakdown of the KPIs that you should watch out for:
- Organic: Click-through rates, engagement rates, social traffic referrals, site page actions
- Paid: Conversion rates, cost per conversion, return on ad spend
Once you know the preferred format of your audience, you can now look for ways how you can turn these into shoppable posts. Because of the excellent functionality across social media platforms, everything from UGCs to videos can be turned into a conversion opportunity.
4. Create Your Brand’s Story
One way to know whether or not your brand has a profound impact is how other people feel about it.
When marketing their brand, many businesses have turned to storytelling. That’s because stories always help create that deep emotional connection between your brand and target audience.
Aside from how you say it, the medium you use to communicate your story is also vital. Social media is a highly effective platform for sharing your brand story and connecting with others.
5. Allow People to Buy Things Straight From Posts
Most social media platforms now have features wherein customers can make a purchase and checkout straight away from a post.
Shoppable posts let users make quick and secure purchases while browsing their feeds. It decreases the effort from a multi-step process to a single click and reduces the time it will take for customers to make a purchasing decision.
Here are some platforms that have these features:
Facebook now allows business owners to list products under a Facebook page’s “shop” section. It also has a product catalog feature wherein businesses show their best products and let customers buy through the site.
Customers could see photos, names, and prices of best-selling items in the product catalog.
Buyable pins were first introduced back in 2014. People can use these pins to purchase products while browsing through the platform.
Once you create a buyable pin feature, all users need to do is hit “add to bag” then, to complete the payment, customers need to click “check out.”
The platform’s new shoppable feature lets users tag products on their posts and shop directly from their news feed.
Users can immediately see the product name, description, and price when they click on items on a post or story. As soon as they click on it, they can see the “checkout button” on the product page.
6. Post Consistently
People are looking up new information regularly. To get the most out of your social media marketing strategy, you should post consistently and keep an active social media presence.
This is vital since most social media platforms have changed their algorithms. So for your posts to be seen, your page needs to be active and engaging simultaneously.
Make sure to switch it up every once in a while! People get tired of looking at the same ads and pieces of content.
Create content that’s unique and creative. It would help if you also made it appealing to draw more people to your page. You’ll have more confidence in your brand by consistently publishing the right content. As a result, you’ll significantly boost sales.
Over to You
So there you have it. Almost every business is tapping into a broader user base and social media tools to reach its goals. Thus, not using these mediums to their full potential can cost you in the long run.
Now is the right time to focus on your social media marketing efforts to drive growth and yield better results for your business. Using these strategies is one of the best ways to enhance social selling and branding. Good luck!