According to a study by Harris Interactive, 88% of customers are more likely to buy from businesses with excellent customer service than the types of products and services they offer.
Chatbots make your customer service strong enough to satisfy customers, making you available when needed.
What Are Chatbots?
A chatbot is a program that can automatically interact with users and can even sound like a human without any delays. It works on AI principles to understand data insights and regular human interaction.
Why Your Business Absolutely Need Chatbots
So, now that you know the basics, we’ll walk you through the reasons why your business needs a chatbot:
1. You Want to Scale Your Business
Chatbots are automated solutions that let you handle more customer queries. If your current customer solution is handled by human force, you’ll be limited to handling several customers since human agents can handle at least two or three customers simultaneously.
But if you use chatbots alongside human agents, you can quickly scale your business operations without worrying about the number of customer chats and calls.
2. Improve Return on Ad Spend
Another benefit is that it boosts return on ad spend. For instance, you’re running a Facebook ad that directs users to your ecommerce store, your restaurant’s menu, or your company’s website.
Once that user arrives at your site, they’re on their own to browse and hopefully convert. However, if you direct them to a chatbot on Messenger instead, they’ll get personalized guidance on the sales to funnel. They can also recommend products in your store, answer questions, or qualify leads for your services.
3. Better Team Productivity
Although chatbots cannot completely replace humans, they can support your sales and marketing team’s operations.
They will handle direct support and leave complex issues to your customer service team. By automating most of your customer service, your customer service team has more time on their hands, boosting productivity.
4. Better Marketing and More Sales
Ecommerce chatbots help you buy goods and services, content chatbots give you content you might be interested in, food chatbots help you order lunch, trading chatbots help you deal with your finances, and the long list goes on. Chatbots let you streamline your business operations and boost your marketing and sales.
Chatbots help you solve these issues by serving as every customer’s personal assistant. When they first interact with customers, they collect information to personalize their responses to each one. They help customers pick products, process payment information, enter shipping addresses, complete orders, and so on.
5. Assist Customers in Make Decisions
If your customers have a big budget or want to try out a specific product for the first time, they usually don’t know what particular products they want to purchase.
These bots are tailored to help customers navigate a site and look for a specific product they want. They also provide product details and give customer recommendations.
6. Improve Trust
These days, the competition is tough, and you want customers to trust you. They’ll eventually question your credibility if you can’t respond to their queries on time.
Chatbots provide them with immediate feedback on their questions. In the same way, they help you buy more time to contact a customer or client who wants to talk with one of your staff directly.
7. Improves Business Branding With Minimum Effort
With the competition pretty stiff, customers are more inclined towards a solution that’s hassle-free and provides them with a complete solution.
Meaning they’re searching for a more qualitative solution with less effort. With chatbots, reaching prospective customers is accessible by providing them with the information they need no matter what day or time.
Bots are also less likely to commit errors and provide a better customer experience, allowing you to establish a better brand.
8. Chatbots Are Available to Customers 24/7
The last thing customers want is to wait around for their queries to be answered. Chatbots are a great solution as they can respond to customers quickly. Being on your customers’ good side is probably one of the best ways to boost customer satisfaction and retention rates.
Not to mention, AI chatbots learn from regular interactions and enhance delivering your services to customers. They also adopt a pleasant tone to customers, boosting their engagement with your products and services.
9. Cost-Efficient and Provide a Quick ROI
Chatbots deal with your customers’ issues more realistically at less cost. Just calculate how much money you need to spend on customer service labor. With bots, your business can save time and money, which are otherwise used for app promotion. While they’re not there to replace humans, they help companies decrease the number of people needed in your team.
Chatbots help solves basic queries and beyond. More importantly, chatbots are available 24/7 to your customers. Development costs for chatbots are relatively cheaper than application development.
Thus, investing in a quality chatbot gives your customers a better experience. They help you boost customer retention and satisfaction rates, enhancing your ROI.
Over to You
So there you have it. Chatbots help brands meet ever-changing customer demands in no time and decrease the costs spent on your customer service team.
The benefits of chatbots are enormous to your business. That’s why it’s vital to have the right chatbot platform to help you develop a personalized chatbot tailored to your business needs. They also enhance your customer satisfaction rate. Good luck!