Elita Torres

Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

The rise in social media advertising has left many app users overlooking ads that appear in their feed. As many industries navigate across the process of building brand awareness in the digital world, many companies are left asking what is the most effective way to connect to your ideal consumer? Why Does Brand Awareness Matter?  […]

Authenticity vs. The Algorithm: Why Money Can’t Buy Customers Read More »

How to Use Business Email Lists

Five Best Practices for eCommerce Email Marketing

Email showcasing is tied in with building a relationship with your clients by sending the perfect correspondence at the perfect time. This gets more earnestly as your client base develops. You likely don’t have the opportunity to send one-on-one messages to every last one of your endorsers, so how would you scale relationship-building? Email robotization. 

Five Best Practices for eCommerce Email Marketing Read More »

Net-Zero Pathways for Utility Companies

Utility companies around the world are making bold promises of achieving carbon neutrality by 2050. However, the pathway to net-zero isn’t without its challenges. What is the best pathway to net-zero for utility corporations? What should a corporation do now to facilitate the deep decarbonization needed to reach net-zero emissions by 2050? The utilities sector

Net-Zero Pathways for Utility Companies Read More »

Corporate Sustainability Management: Definition and Benefits

Evidence shows us that sustainability management can lead to more efficient and profitable corporations. So what exactly is corporate sustainability management (CSM,) and how does it lead to better and more sustainable businesses?  In this article, the GHG emissions management specialists at SINAI explain sustainability management within the context of the corporate world and the benefits of prioritizing it

Corporate Sustainability Management: Definition and Benefits Read More »

security-entrepreneur

A Guide To Personal Cybersecurity

Nowadays, everyone is complaining about cybersecurity breaches. In many cases, the victims of cyber-attacks think they cannot be targeted. However, hackers target even small businesses. Therefore, the first line of defense against cyber-attacks is familiarizing yourself with different types of cybersecurity threats, securing your passwords, and securing your phone. Types of Cybersecurity Threats Cybersecurity programs

A Guide To Personal Cybersecurity Read More »

businessman-man on cell-entrepreneur

Dig-out the Essence of Digital Marketing: A Comprehensive Guide to your Bright Digital Marketing Career

No doubt, digital marketing is in the driving seat of increasing the revenue of your company. The advertising strategies on the digital platform can make everyone’s head turn to your products and services. Further, it would directly impact the sales and the growth of the company or enterprise positively. Well, the definition of marketing has

Dig-out the Essence of Digital Marketing: A Comprehensive Guide to your Bright Digital Marketing Career Read More »

calculations-personal loan-finance

6 Steps to Becoming Financially Independent in 5 Years or Less!

Being financially independent is the status you earn when you have sufficient income to cover your living expenses as long as you live without being employed or dependent on others. A financially independent individual lives on the income generated through investments. This income earned without having to work is called passive income.  This article is

6 Steps to Becoming Financially Independent in 5 Years or Less! Read More »

America’s Best and Worst Places for Graphic Designers

When you think of a graphic designer, you may consider the flexibility, remote work, and creativity associated with this job path. You might think less of an actual city where these creatives might find work. However, graphic design jobs (especially those that crossover skills like user experience expertise) are in high demand in every field across

America’s Best and Worst Places for Graphic Designers Read More »

calculator-results

5 Trends In Fintech Developers Need to Know

Fintech has become globally mainstream, with 64% of consumers adopting some sort of behavior that fuses technology with financial services. As the market becomes more mature, so do the challenges facing Fintech institutions. This year has brought new trends in improving security, big innovations in mobile banking, and the widespread adoption of 5G internet. For developers,

5 Trends In Fintech Developers Need to Know Read More »