Elita Torres

SMS as a Marketing Channel: Why It Still Works in the Digital Age

Marketing professionals, listen: It’s time to abandon your bias against text marketing. Sure, the name sounds old school, like something from a bygone era rendered obsolete in this age of social media apps and messaging platforms. You might be thinking that while everyone’s busily TikTok-ing their way into stardom, who’s got time to read text

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Interior Design

10 Ways to Turn your Messy Desk into an Energy-Filled Work-Station

The home desk is the creativity and productivity corner of your home office. Whether you’re into your business or a 9-to-5 job, your desk determines the work enthusiasm in you. Researches have proved that a clutter-free workspace keeps you more dedicated, motivated and focused on your job. Look at your home desk — is it

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3 Easy-to-Access Solutions to Unlock a Disabled iPad

Have you failed to unlock the iPad? Is it continuously displaying the “iPhone is Disabled” error message whenever you’re trying to provide the passcode? Then, it’s important to include that, entering incorrect credentials repeatedly can lead you towards this technical problem. Technically, when you enter the wrong password, iOS will provide you with a limited

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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

The rise in social media advertising has left many app users overlooking ads that appear in their feed. As many industries navigate across the process of building brand awareness in the digital world, many companies are left asking what is the most effective way to connect to your ideal consumer? Why Does Brand Awareness Matter? 

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How to Use Business Email Lists

Five Best Practices for eCommerce Email Marketing

Email showcasing is tied in with building a relationship with your clients by sending the perfect correspondence at the perfect time. This gets more earnestly as your client base develops. You likely don’t have the opportunity to send one-on-one messages to every last one of your endorsers, so how would you scale relationship-building? Email robotization. 

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Net-Zero Pathways for Utility Companies

Utility companies around the world are making bold promises of achieving carbon neutrality by 2050. However, the pathway to net-zero isn’t without its challenges. What is the best pathway to net-zero for utility corporations? What should a corporation do now to facilitate the deep decarbonization needed to reach net-zero emissions by 2050? The utilities sector

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Corporate Sustainability Management: Definition and Benefits

Evidence shows us that sustainability management can lead to more efficient and profitable corporations. So what exactly is corporate sustainability management (CSM,) and how does it lead to better and more sustainable businesses?  In this article, the GHG emissions management specialists at SINAI explain sustainability management within the context of the corporate world and the benefits of prioritizing it

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security-entrepreneur

A Guide To Personal Cybersecurity

Nowadays, everyone is complaining about cybersecurity breaches. In many cases, the victims of cyber-attacks think they cannot be targeted. However, hackers target even small businesses. Therefore, the first line of defense against cyber-attacks is familiarizing yourself with different types of cybersecurity threats, securing your passwords, and securing your phone. Types of Cybersecurity Threats Cybersecurity programs

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Dig-out the Essence of Digital Marketing: A Comprehensive Guide to your Bright Digital Marketing Career

No doubt, digital marketing is in the driving seat of increasing the revenue of your company. The advertising strategies on the digital platform can make everyone’s head turn to your products and services. Further, it would directly impact the sales and the growth of the company or enterprise positively. Well, the definition of marketing has

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