Suppose you have opened up your first online venture. You have lots of killer products, and you aim to offer excellent services to your customers.
But how do you let people know about this? What is that activity that will help you reach potential customers and make them acquainted with your business?
You guessed it right— it is “marketing” indeed.
Marketing is one of the core actions that you must take to make your business up and running, and it is even more vital when your store is an online one. If you become successful at making an outstanding marketing plan, half of your work is done.
However, you do not need to fret over how you can ace marketing. There are thousands of marketing tools today. But not all of those can help you.
Today, we have handpicked 13 marketing tools for online businesses that will take away all your hassles regarding marketing.
But first, you will learn why exactly you would need to promote your business to gain success.
So, without any further ado, let’s get into it!
How marketing tools for online businesses help in scaling
Marketing is an activity that aims to showcase a business in front of potential buyers and on the right platforms. A plethora of marketing tools that are available nowadays helps tremendously in the growth of eCommerce businesses at every step.
Let’s look at some exclusive perks of the marketing tools for online businesses which help the businesses in scaling up—
- Decreases costs: The different kinds of marketing tools help in decreasing the costs for business owners. The activities that would have needed a lot of money can easily be done now with a very less amount of money, by dint of these tools.
- Helps to reach a huge number of potential customers: Marketing tools are designed to reach millions of customers with the help of just a few clicks. It lets business owners reach the customers they target very efficiently and without any trouble.
- Decreases the hassles: Marketing a business and its products is not a piece of cake. However, different tools of marketing make this overall process extremely easy and take away all the hassles for business owners.
- Covers all the bases: Marketing has a wide range of activities to be done for various actions. These activities are designed to increase the brand value of the company and increase sales. The marketing tools for online businesses cover all these activities; there is a tool for almost all the actions.
- Increases conversion: It is needless to say when the business gets reaches beyond expectation and the products are promoted in lucrative ways, the conversions are bound to increase. Specifically, digital marketing ROI improves the overall flow of any business drastically.
Now that you have a clear idea of how extremely beneficial marketing tools can be for your online business, let’s get acquainted with some of the best ones available in the market right now, shall we?
13 best marketing tools for online businesses
Below are the 13 best marketing tools for online businesses that have proved to be of much worth in scaling business ventures for quite a long time.
- Google Keyword Planner
You already know how vital it is to select the most appropriate keywords for your business posts to attract more potential customers to your business. Now, the Google Keyboard Planner is the marketing tool that helps you with that.
This is that tool by which you can research and find the most relevant keywords of your niche to use them wherever it is necessary. Google Keyword Planner makes your business campaign more in-depth and worthy, and at the same time, it helps you create a very effective campaign very easily.
Salient Features
- Researches and finds out relevant keywords
- Makes a strong keyword list for your campaigns
- Gives you an idea about the trends and search volumes of the keywords
- Forecasts you about the keywords as per click and cost performance
- HubSpot
HubSpot has been one of the most acclaimed marketing tools for business owners for quite a long time. The multifold marketing purposes that HubSpot helps businesses with are worth-mentioning.
From creating aesthetically pleasing landing pages to managing your paid ads, HubSpot does it all. You will see the best results if you can leverage all those facilities simultaneously.
Salient Features
- The HubSpot CRM allows doing behavior tracking of all the activities you do through HubSpot
- Integrates your business account or profile with all your social media pages effortlessly
- Available email automatization system where you can send emails in bulk to the prospective stakeholders
- Connects multiple accounts simultaneously, making it easy to schedule and publish business posts
- All the team members in the marketing team can report their work progress on the dashboard easily with HubSpot.
- CTX Feed
CTX Feed is a one-stop solution for your business if you want to reach more than a hundred prominent marketing channels. You should know that the first thing that you need to do to showcase your products on these marketing channels is to create an ideal and optimized product feed.
And CTX Feed is your savior regarding that. This particular marketing tool helps you create a product feed that will get approved by Google Merchant Center within a very short time. Besides, the product feed created by this tool reaches several notable marketing channels like Google, Facebook, Instagram, Pinterest, Rakuten, Idealo, and so many others!
Salient Features
- Options to make unlimited product feed
- Available option to add unlimited products to your product feeds
- Free templates are available to choose from
- Supports the most ideal 6 kinds of file types/formats
- Updates your product feed automatically with any update you make on your product descriptions
- Buffer
When you have just opened up your business, your first aim is to target potential customers and reach them as much as possible. And what can be a better place to reach thousands of people at the same time than social media platforms, right?
Buffer is a marketing tool that will help you in managing your social media posts in such a way that you can reach more and more customers and get value out of it. This is a marketing tool that will assist you in making a loyal and effective customer base, and that too, organically!
Salient Features
- Comes with an option to interact with your customers while responding to them when they require
- Increases customer engagement
- Publishes social media posts for your business page without any hassles
- Available options for scheduling posts for later
- Options to analyze the social media condition for your business
- Ahrefs
One of the best marketing tools for small businesses in today’s age is Ahrefs. This marketing tool is famous for researching and finding out the best and most relevant keywords for your business.
Besides doing this, the tool will also help you with insights into your competitors and their content. This is a great help and very vital knowledge for newbie business owners.
Because by knowing what the competitors are doing, you can understand what you need to do as well, and you can even make better campaigns and decisions using that knowledge.
Salient Features
- Extremely easy to handle, especially for the beginners
- The Ahrefs Keyword Explorer comes with the option of identifying the most related keywords to your business and any particular post
- The Ahrefs Content Explorer comes with the benefit of identifying the better-performing content of your business, allowing you to focus on those more.
- Buzzsumo
Are you familiar with Influencer marketing? If not, then you should have a quick but thorough study on it, as influencer marketing is the most trendy marketing system today. And Buzzsumo is the perfect tool to identify which of the influencers would be most relevant and useful for your business.
Besides identifying popular and useful influencers for your business, this marketing tool also helps you acknowledge backlinks as well as mentions of your brand on different sites. Knowing these ultimately helps you make informed business decisions that subsequently scale up your business.
Salient Features
- Helps in making an outreach list of influencers for the businesses to reach them
- Observes and analyze the brand mentions and backlinks for the businesses
- The content research tool of Buzzsumo identifies the content of your business that is performing the best
- Updates you about any new additions via email
- Canva
Your business profile needs images. Images are an inseparable part of showcasing products in front of people.
Now, you might have an expert business mind, but you still might not know how to tailor the best-looking photos for your business products. Worry not, Canva is there just to do that for you!
Canva is one of the tools for online marketing that specializes in crafting the most pleasant-looking but effective images for any business. Any image you might require, might it be for social media posts, banners, brochures, or flyers, Canva will always come to your rescue.
Salient Features
- Hundreds of free templates to use
- Templates available for almost all kinds and categories of images
- Very much user-friendly
- Options to work solo or in a team, depending on your preference
- Available options to craft the designs from scratch by yourself, without the given templates
- Slack
Slack is a project management platform used by teams within an organization.
Wondering how it can help you in scaling up your business? Well, managing a business properly needs both time and effectiveness. It requires a lot of money as well.
Slack is that toolkit that will help you reduce the amount of energy and money you will need to manage your business, but with the least effort and time. Awesome, right?
Salient Features
- Very user-friendly interface
- Extremely cost-effective
- Helps in getting things done in a very short time
- Keeps team members connected 24/7
- Makes getting approval and feedback as fast as possible
- Google Analytics
This is one of the best marketing tools that you can use for your business. It is, in fact, one of the tools needed to start an online business. This particular tool helps you to understand the current status of your business and gives you a piece of in-depth knowledge about it.
Google Analytics helps a business to analyze how it is performing in various sections and subsequently enables the owners to focus on their weak points and showcase the strong ones. The traffic to your website or business profile will get a new dimension if you can appropriately use Google Analytics.
Salient Features
- Analyzes the overall traffic for the business
- Analyzes the performance of the website or business profile
- Helps in making significant decisions based on the performance of the business profile
- Identifies the best performing segment of the business profile or website
- Hootsuite
We have already talked about how extremely important social media is for your business. If you want to increase your sales by attracting a massive customer base in a short time, then social media should be your first choice to build your business.
Now, the number of social media platforms is increasing with every passing day. How can you manage all these accounts every single day besides doing every other tedious work related to business management? Well, this is where Hootsuite comes.
This excellent marketing tool is a lifesaver when it comes to managing multiple social media accounts from a single platform. You can attend to customers requiring your attention on different platforms simultaneously with the help of Hootsuite and without the least amount of hassles.
Salient Features
- Comes with a unique feature called Hootlet that makes sharing content on social media accounts extremely easy
- Improves the customer service you are currently providing
- Helps you login to several social media accounts at the same time so that you do not feel overwhelmed or confused
- Available feature to track important keywords from other businesses’ social media content
- Hotjar
Hotjar is that marketing toolkit that helps you understand your customers’ behavior. It is needless to say how significant it is to understand what the customers want, especially if you want to scale up your business promptly.
Hotjar is the solution you will need to do that. This is one of the online marketing tools that analyze how people behave towards a particular product or business and helps you have an overview of their preferences.
Salient Features
- Extremely user-friendly
- Very much cost-effective
- Available options for polls and surveys that you can use to get feedback from customers or other stakeholders
- Available heatmap feature to understand which of your content is being visited by the customers most
- Options to identify customers’ different devices and their particular behavior on each of those devices
- Mailchimp
Email marketing is still one of the best ways to promote your business in front of prospective stakeholders. Mailchimp is a widely used marketing tool that specializes in email marketing.
This particular tool has been designed in such a way that allows you to remain connected with your customers and make a mark on their minds regularly through insightful emails.
Salient Features
- Option to sync the database of your existing customers with Mailchimp
- Option to further sync any new customer of your business with Mailchimp
- Lots of excellent drag-and-drop email templates are available
- Options to create extraordinary landing pages compatible with your business
- Compatible with WPML
- Option for marketing automation available where you can send emails to your customers for an empty cart or unfinished purchase
- Helps in scrutinizing customer behavior
- LiveChat
If you intend to increase engagement with customers and make a strong bond with them, LiveChat would be your go-to solution.
The name already suggests what this marketing tool does for you. The customers always have queries, complaints, suggestions, and feedback. And it is of utmost importance that you attend to all these attentively and promptly if you want to build a good rapport with your customer base.
LiveChat is a tool that will help you in remaining connected with your customers day and night.
Salient Features
- Helps you to stay connected with your precious customers all the time
- Compatible with several languages
- Easy to use and understand
Wrapping Up
When you first open up your business, your sole aim remains to attract as many customers as possible towards your business and start earning profits as much as possible. You and your team members alone cannot achieve that goal. You must take help from different tools and techniques.
We have talked about 13 such marketing tools that will help you be ahead in the game and scale up your business like never before. Do let us know which one of these you are using already and which one of these you intend to try next!
Author Bio:
Maliha Tasneem
Maliha Tasneem is a professional content writer who has been writing creative and technical content for 4 years. Currently, she is working at Webappick – a giant WordPress Plugin development company as a content writer.