Because of the pandemic, it’s creating an ongoing and significant impact on online marketing. Today, many brands are going through lean phases, meaning they are aware that their target audiences aren’t interested or will engage with offers and calls to action. Unfortunately, there aren’t any marketing tips made for pandemics and situations like this. After […]
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In modern business operations, using an e-commerce platform is becoming a necessity as millions of customers have now turned to buy their products and services online. Therefore, every business should be looking for ways to have an online platform that will be used to render the services and the products that customers want when they
Features Online Buyers Want to See on an E-Commerce Platform Read More »
It’s easy to overlook how important packaging is to a consumer products company’s marketing strategy. The data, however, indicate that packaging is more than a way to get your product to the market. In fact, packaging may be one of the best ways of getting your product to the consumer — over and over again.
Brand Packaging and Loyalty Are Part and Parcel of Marketing Read More »
The anticipation and benefits of 5G has been the topic of many headlines. Countries and companies are racing to be able to be one of the first providers. Why all the fuss? Is there enough of a difference between 4G and 5G? Can we still use a 4G signal booster and get speed like 5G? What does
The Evolution of Wireless Technology and The Difference Between 5G and 4G Read More »
When working to trim costs from their processes and become leaner, many companies start by scrutinizing their products. They look for ways to save on materials or shorten the production cycle. What they may not consider is their packaging — and by overlooking it, they could miss out on a significant opportunity to boost the
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Rebecca Hourston, Managing Director, Global Head of Women’s Leadership Programs, Talking Talent We kept wishing the world would change. Almost overnight, the wish has been granted – only not quite in the way we’d imagined. Watching the COVID-19 pandemic sweep across the globe, forcibly shunting individuals, businesses, and entire economies into behavior they’d never imagined possible, has
Prioritizing Female Leadership Right Now is the Sign of an Enlightened Business Read More »
Many consumers continue to adopt the smartphone consumption lifestyle, although it is shocking that a small number of businesses have a mobile website in readiness to capture and serve these huge numbers of customers. This article will highlight the benefits of using QR Codes on your website so that you can take advantage of the
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(Royalty-free image) Now, more than ever, small businesses need our support. COVID-19 has changed the way we live, work, and spend–and these changes are taking a toll on business owners and workers across the U.S. Eighty-nine percent of businesses have 20 employees or less, and the pandemic has rendered ⅓ of them non-operational. While some
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One building that makes a positive step has tremendous potential to influence the rest of the community to follow suit. When this principle is applied to sustainability and renewable resources, it can lead to an overwhelmingly encouraging outcome. For instance, many new construction projects are being built to LEED certification standards. This program recognizes architects
LEED: The Way to a Greener Community Read More »
There are advantages to having flexibility in your server and operating system strategy. But what are some of those advantages of staying agnostic and independent? Why should this even be a question that you consider as a business owner? To find out why an OS strategy should be agnostic, we asked seven fellow data storage
Is Your Operating System Strategy Agnostic? 7 Reasons Why It Should Be Read More »
Speed of Delivery Is Affecting Your Business Delivery speed is important for businesses of all sizes, but don’t take our word for it. These statistics clearly illustrate the importance of fast delivery to customers: Image Source 62% of consumers say fast shipping speed defines a positive experience (eMarketer) 61% of consumers want their orders delivered
Top Delivery Speed Is More Attainable Than You Think Read More »
Raise your hand if you want to be part of a losing team. Didn’t think so. But poor communication, outdated processes and murky goals can all contribute to a team output that is less than desirable. So what does it take to have a team running like a well-oiled machine? We turned to ten team
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To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral
SEO, Search Engine Optimisation, is part and parcel of a site’s marketing approach. When it comes to online marketing campaigns, you need to have perfect content. Nonetheless, if the content is not anchored and shielded by something, it will turn out to be quite impractical. Basically, that something that needs to shield and anchor your
5 Must-Know SEO for Business Owners in 2020 Read More »
Because it is not possible to host in-personal coaching events right now, businesses are turning to online events. These events are a good option because they allow you to reach more people than would have attended an in-person event. They can also save you money, generate leads, and help you emerge as an industry leader.
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