Marketing

What is Influencer Marketing – Crash Course for 2024

Over the last couple of years, the marketing landscape became incredibly diverse, creative, and expansive. Keeping in mind the rapid development of digital and communication technologies as well as the increasingly competitive business landscape this shouldn’t come off as such a big surprise. The fact remains however that present-day marketers are presented with an entirely […]

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Creating On-Demand Webinars: The Benefits and Tips You Need

On-demand webinars are a great way to share your knowledge. They’re perfect for busy professionals who want to learn on their own schedule, and they can be a powerful marketing tool, too. But creating an engaging on-demand webinar can take time and effort. If you’re looking to provide on-demand content, you need a webinar platform

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Telltale Signs Your Website Is Not Ready For The Festive Season

The festive season is almost here, and it is time to prepare your business for capitalizing on the selling opportunities. In fact, your website may need more attention than your retail location this year because shoppers are keen to buy online. Even if they drop in for retail buying, they will probably check your website

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7 Huge Benefits Of Responsive Design To SEO!

Gone are the days when people used to get benefitted from desktop sites. People now prefer surfing mobile versions of websites because they can be accessed anywhere and everywhere. Having a mobile-friendly website becomes a necessity from an SEO POV. Here are some of the benefits of having a responsive website:  Google considers responsiveness as

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Branded Crates: A Key Piece for Your Company’s Branding

Some companies have realized that branded crates are a great showcase. For more than half a century, these have been used only as packaging and their function was simple, but that viewpoint has changed. However, with the growth of competition, it has become necessary to devise new ways to promote brands. For that reason, it’s

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10 Ways To Narrow Down Your Niche And Enhance Your Marketing Efforts

A niche is a specialized area of interest, and when it comes to marketing, it’s important to focus on a niche that you’re interested in and knowledgeable about. When you know your target market inside and out, it becomes much easier to create content that resonates with them and attracts their attention. This blog post

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SEO Strategies for the Dating Niche That Bring Real Results

Online dating is the new default courting arena. There are tons of apps and websites out there offering hopeful singles a chance to meet their soulmate – or a new friend who’s down for some fun. How can you stand out from all that competition? Optimize for mobile If you want to achieve real success

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3 Ways to Market Your Coaching Business for Free Without Social Media

If you’re a newly qualified coach, social media may seem the obvious choice for marketing your new business. After all, it’s free, and it looks easy. You probably follow a few coaches yourself on Facebook or Instagram. But for the solopreneur coach, organic social media alone is not enough to grow a business. Any successful

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How to Create a Workable Digital Marketing Plan for Your SaaS Business

SaaS brands need to approach digital marketing slightly differently than others. They are looking for a repeat, continuous subscriptions, as opposed to an outright, one-time sale.  Here is how you can create a workable plan that will help your SaaS company reach, convert, and retain your target audience.  Identify All Levels of Your Audience  Start

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How to Identify the Target Audience for Your Business

How to Identify the Target Audience for Your Business?

Attracting customers is crucial to a start-up or currently operational business. You can’t please and reach everyone even if you apply the best marketing strategies there are. Besides, no business can afford to target everyone. According to a study, not everyone who visits your business website will resonate with the message. So, how do you

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