Top 5 Email Marketing Techniques You Should Know

Marketing as a field has grown by leaps and bounds over the past decade or so, more so during and after the pandemic.  Businesses have tried different methods to survive in the market and email marketing is an old, yet effective method for reaching out to a large number of customers.  Email marketing is one of the best ways to get organic traffic to your website. After all, it’s highly unlikely that bots will be able to access the emails you send out. The chances of your emails reaching genuine customers are much more promising.

With this background in mind, I am sure you can understand how email marketing can be further made use of to build strong links back to your website.  This is why many companies rely on email outreach for link building. A good link-building service can help you place the right links in emails. These links will allow interested customers to access your website or app. But, the key is to first get these customers interested in your emails.

This is no mean feat considering not everyone reacts to promotional emails. Many people look to websites and social media channels to find the products they want. This can make promoting your products using emails, especially challenging.

But, it’s about to get easier with the top email marketing techniques we have here for you. These tips are sure to help you get more clicks on your links than you ever received before.

  1. Use an Interesting Subject Line

One of the most effective ways to get users interested is to use an interesting subject line. Email marketing is very different from other forms of marketing available today. Display advertising is all the rage these days on social media channels. Marketing on these channels calls for strong visual content.

This isn’t the case with email marketing since it starts with a subject line. The subject line is the first aspect of your ad that viewers will see. So, it’s important that this line is both engaging and interesting. When someone clicks on your link in an email, you lead them to your website.  

The process in which customers click on links in your email and are led to a site increases organic traffic to a website. Organic traffic is important because it is a result of a targeted marketing effort.  And if your website can offer them solutions to what they are looking for, then you have a prospective customer in hand.  After all, only users who are impressed by your subject line will open your email.

Writing an interesting subject line is often more challenging than it seems to be. If you think about it, it’s very easy for your subject line to blend in with other promotional emails. It would be hard to make your email stand out in such a scenario. So, you’d need to ensure the line is catchy and entices the reader to open the email.

Also, remember that the subject line you write should reflect your product or service or should be something very attractive to them. Your customers should be able to get an idea of what you’re all about when they read this line. It would be useful to enlist the services of a copywriter for the same. These professionals can also help you improve your link-building efforts.

A good idea here would be to use a cliffhanger as your subject line. This would prompt curious users to open your email and find out what lies within. You can then add your link high up in your email if they want to check out your site right away.

  1. Consider Personalization

Another effective technique to improve your email marketing efforts is personalization. Some of the biggest brands use personalized emails to reach out to their customers. This is true for both their new and loyal customers. The key here is to put in place link-building techniques without appearing invasive.

This is easier said than done if you consider that there’s a fine line between the two. A useful tip to remember here is only to use customer information that they shared with you. When customers sign up to new apps or sites, they often share personal details. These details include their name, date of birth, and gender. You can use an online email scraper to build your email list to reach more customers

You can use these details to appeal to your customers when you send them emails. This will help ensure that your emails to them are personal but not invasive. You’ll surely receive organic traffic on your site if you follow this technique.

You can use customer details to make them feel like you care about their needs. You could even use these details to reach out to them and make them feel heard. For instance, it would be useful to take note of a customer’s date of birth.

You can then send them an email wishing them on their birthday along with a special discount. This will make your customers feel like you paid attention to the small details they shared with you. This in turn will make them more likely to react favorably to your digital marketing efforts.

Don’t forget to use this to increase your link-building efforts as well. You could use third-party services that have access to this customer information. They can then share your links in their emails to your target audience.

  1. Let the Emails be Mobile-Friendly

Remember that not everyone reading your emails will have access to a desktop site. Often, people choose to check their emails when they’re out and about. This means that they’re more likely to read your emails on their mobile phones than on computers.

So, it makes sense to make your emails mobile-friendly so they can read them easily. Doing so would also make it easier for older users to read your emails. There are a few ways in which you can make your promotional emails more mobile-friendly.

The first tip to remember is to make your email font large enough for all users to read. If the user has to zoom in to read the words, it’ll be off-putting. They won’t be likely to stick around and read the entire email if the font is too small for them. So, it would be wise to choose a large font that’s not too fancy to put your point across.

Another tip to remember here is to use easy-to-download images. It’s pretty frustrating to open an email and wait for images to download. So, if you plan on having images, don’t have them in resolutions that take forever to download.

You could choose to have the text in your email center-aligned for important messages. This would make it easier for you to create an impression on your email readers.

  1. Use the Right CTA Buttons

A call-to-action (CTA) is important for all businesses that care about link building. A good CTA would be relevant to the information featured in your email. The CTA should encourage users to click on your links and learn more about your products. This shouldn’t be too difficult if you use a digital marketing expert to help you get there.

These experts are generally good at crafting catchy CTAs for businesses. The CTA you use should be original and pique a viewer’s curiosity. Avoid using generic CTAs like ‘Click here to learn more if you want organic traffic for your site.

Any experienced internet user would perceive this as a lazy effort to engage them. They may then associate lazy marketing with lazy product creation. This isn’t a good look for your brand, especially if you rely on email marketing.

Also, the design of the CTA button is as important as the text written on it. The button should feature attractive colors but not appear too flashy. A flashy CTA button is better suited to scam sites than to authentic retailers.

A good idea here would be to match the CTA button theme to the images featured in your email. It doesn’t have to be too elaborate, but it should look like you’ve put some effort into it. Besides, you can reuse the CTA button over and over again if you take trouble designing it well.

  1. Focus on Long-Term Goals

A common mistake that online marketers make is to only consider short-term goals. They design several aspects of their marketing campaign with these goals in mind. So, they’re unable to keep their customers from switching to other brands in the long run.

You shouldn’t follow in your footsteps if you want long-term results for your company. The most common short-term goal for online businesses is to boost their sales. But, remember that boosting your sales doesn’t ensure you’ll have customers tomorrow.

Besides, having good quality products isn’t enough to keep customers coming back for more. You should also be able to use the right marketing materials to keep them engaged. This is why it’s important to create your marketing emails with long-term goals in mind.

Think about building a relationship with customers that have subscribed to your emails. One way to do this would be to send them emails on the regular. You could send them emails on festivals and holidays to remind them of your brand. This is likely to create a favorable impression of your brand in their minds.

Another way to build relationships with them is to allow them to reach out to you. When you send them emails, add some contact details so they can write back or call you. This would allow them to know that they can get in touch with you if they have queries or complaints. Increasing accessibility in this way will help you keep customers in the long run.


These techniques will help you use email marketing more effectively than ever before. These email marketing techniques are easy to use and can produce favorable results. The good thing about email marketing is that it gives you long-term results.

It may take more effort than other marketing forms like social media marketing. But, the investment you’ll make in email marketing will help you attract organic traffic. This kind of traffic is more likely to engage with you and buy your products.

But,  remember to access the personal information that customers are willing to share. The last thing you should want here is for your customers to feel as though you’re invading their privacy.