Do you get the feeling that your business just isn’t as successful as it could be right now? Do you want to know what exactly is holding your business back so you can change it? This is something every business owner and entrepreneur will have to contend with at some point. It can be tough to take a step back from your business to figure out how you can improve, but it’s important you do look over it with a critical eye.
Here, we’re going to be exploring just some of the things that could be holding your business back.
Read on if you’d like some insight:
Your Logo And Branding Is Super Outdated
Every business needs to stay current, and that usually means an image overhaul every now and again. Just take a look at all of the biggest companies; Apple, Google, and all kinds of other businesses have had numerous logos and other branding elements over the years. Changing these things hasn’t made them change what they are doing. Their values and goals are the same, for the most part. However, their image simply became more suited to the modern day.
How do you think your audience views your logo and branding right now? Does it still accurately represent your business? Take a look at the changes some of the biggest brands made so you get a feel for how they evolved. Making a change like this can be expensive of course, because you have all of your marketing materials and things to consider. With that being said, you could be losing money in annual sales due to how outdated your business is. Doing this could save you money in the long run.
Your Outdated Website
Your website is your 24/7 storefront, and one of the first places a person is going to go when they want to know more about your business. If you still use flash, your site is super slow, and you can’t remember the last time you updated it, it’s time to do something about it. You can bet that your competitors will be stealing your audience if your site isn’t up to scratch.
A great site can be an investment, but it’s a worthwhile investment. It must be responsive for all mobile devices, made so that it can be found in the search engines easily, and make the best first impression for your company. If you’re struggling to find the thousands it’s probably going to cost to create a site, you can look at pages like https://smallbusinessloans.co to help you. This is something you should seriously consider.
You Don’t Have Brand Guidelines Across Various Platforms
Your brand must be cohesive across multiple platforms and your marketing materials. Everything from your fonts to your coloring has to be just right. Take a look at your brand across various platforms, and make sure you don’t forget things like your brand voice.
Consistency is the ultimate key when you’re trying to build a strong brand. It’s all well and good redesigning the whole thing, as suggested earlier, but without consistency it won’t matter.