From affecting users’ purchase decisions to impacting a brand’s reputation, Google reviews play a significant role. It has become highly important for brands to focus on Google reviews for their engagement, reach, and conversion rates.
Let us look at the importance of Google reviews in-depth, and how to get and manage these reviews in order to create a positive impact on your brand.
How and Why is embedding Google Reviews on your website important?
Embedding Google Reviews widget on your website can be a tricky task if there are no social media aggregator tools involved. However, with tools like Taggbox and EmbedSocial, it becomes extremely easy and simple. No technical knowledge is required and the tools do most of the work for you.
Steps to Embed Google Reviews
- Create an account on the tool of your choice.
- Use Google as your source to fetch information.
- Once the tool develops a review feed, a code is generated.
- Copy and paste this code into your website body tag.
With social media aggregator tools, you can generate more reviews from sites like Yelp and Facebook reviews. You have the liberty to combine reviews from various platforms to display on your website.
Where can Google Reviews be displayed?
You have the option to play around and display your reviews anywhere you want in a creative and unique manner.
You can use these ideas to display your reviews.
- Sidebar on your About Us page.
- Carousel format with few reviews on your Home Page.
- Transform reviews into image form and display them on your Home Page as a header.
- Use product pages to display specific product-wise reviews.
- Develop a separate review page to showcase all your reviews from various platforms.
With the tools mentioned above, you have the ability to curate, customize and moderate reviews according to your requirement. Use the profanity filter to remove irrelevant content and display only the things you want your audience to see.
Displaying only positive reviews is not enough. You also want to display some negative reviews with your response. Displaying negative reviews provides a sense of trust in the users and develops communication.
Wrapping up
Google Reviews and Its Importance
When people visit a location or invest in a brand, they tend to provide their views about their experience on google maps or search engines. These ratings are aggregated and are displayed on the brands’ google business page.
Google reviews provide valuable information and actual customer experiences who have had a real interaction with the brand. They play an important role in developing a brand’s online presence and social proof. Google reviews boost local search ranking and optimize SEO.
Google reviews help build trust, increase online exposure, drive organic traffic from SEO, provide authentic feedback, and boost conversion rates. Online reviews play a major role in making or breaking a brand.
Here are a few benefits of Google reviews
- Quality and valuable feedback
Google reviews help brands in understanding their customers and knowing what they like and dislike. They provide an opportunity for the brand to analyze what the users think about your brand. About 95% of people come back to the brand and stay loyal even after a bad experience if they receive a response and see that the brand is willing to manage their mistakes.
- Reviews influence purchase decisions
Google reviews are one of the most powerful tools in influencing existing customers to stay loyal and potential customers to make favorable decisions. Brands bragging about themselves is another thing, however, if people see unbiased experience-based content, they tend to rely more on the brand.
Get more Google Reviews
All your satisfied customers are willing to post a review, all you have to do is ask. Use emails or customer success agents to ask them to leave a review. You can also use QR code for getting more google reviews, it will become easy and quick for your customers to leave feedback. People who have posted reviews expect a response. Make sure you thank your customers who leave a review to show them that you listen and appreciate their effort to share their experience.
Do share a link to redirect your users to leave a Google review. Promote this link on various social media channels and reach out to a massive audience. You can also include this link in your email signature to make it easy for users to leave reviews.
Manage your Google Reviews
Pay attention to Review Management strategies. Monitor your reviews daily and always be prepared with a response to various reviews in the best and most polite way possible, especially the negative ones.
Make sure all your reviews have a response from your end. Negative reviews require special attention and responding to these reviews makes a lot of difference in building brand trust and communication with the customers.
Both good and bad reviews are important to build up your online reputation. Having a mix of both reviews shows that people are investing in a real business and the brand does not force its customers to post positive reviews only.
Google reviews play an essential role in building reliability. Embedding honest and authentic reviews on your website in new and creative ways not only builds a better website but also enhances conversion rates and acquires new customers.