If you want to have a good brand, you’ll need a logo to match it. Your logo is not the only thing that makes up your brand, but it is the one thing that people will recognize most easily, and it’s what will often come to mind when they think about your business. Therefore, creating a great logo that’s interesting and memorable is crucial. With that in mind, here are some things to consider when you start designing it. 

Check No One Else Is Already Using Your Idea 

Before you start getting too far along in the process, it’s a good idea to make sure that no one else is using a similar idea to the one you’ve had for your logo. This could be confusing for customers who might accidentally buy from the wrong business. It would mean you didn’t stand out at all and were never thought of as unique. Plus, there are potential legal issues to consider that could cause you a lot of financial strain and personal stress. 

When you have a few ideas in mind for your logo, do a trademark clearance search to make sure you don’t make the potentially costly mistake of creating a logo that looks like one that already exists. You can be sure that you can move forward with the best idea once you know it’s unique. 

Use The Right Colours 

Color is a lot more important than you might think, and when you’re designing a logo that has to be memorable and interesting, there are some colors that are better than others, just as there are some colors that should be avoided. 

Blue is often associated with trust, for example, and it can be seen as a sign of professionalism. Green links to health and nature. Purple is luxurious and sophisticated. Red can be seen as urgent and important (but also has links to anger and frustration). You can use any color that makes sense, but it’s best to be aware of the psychology behind colors so you can use them to the best advantage in your logo and your wider marketing. 

Create A Unique Icon 

Although you can certainly have a logo with just one or two words, it’s often better to have an icon instead, or at least to go alongside. Think of the biggest brands you know, and it’s likely there will be some kind of shape or image that goes with the name. This is what is most memorable; the human brain finds it easier to remember shapes than it does words. So although the name of your business is important, when it comes to your logo, it’s the picture that really counts. 

This is potentially the part that will take the longest to get right, and it might be worthwhile speaking to a designer to help you. You could even outsource the task entirely to professionals. The image should link to what your business does somehow, but it can be abstract if you prefer. The most important thing is that it has to be easy to spot in a sea of advertising.