7 Tips To Lower Your Customer Price Sensitivity 

Today’s business climate is intense, with numerous businesses offering the same or similar advantages. A study has shown pricing to be a distinguishing factor for consumer decisions. This is especially true for low-involvement items, as buyers tend to perceive them as commodities and have a variety of alternatives. Price sensitivity involves measuring how much the […]

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Why You Should Be Building Teams Around the Talent Not Based on the Confines of Traditional Roles

At the start of the pandemic, over 120,000 businesses temporarily closed and left over 30 million US workers unemployed. Though job openings have steadily increased, millions of Americans left the labor force in the Great Resignation. As the labor shortage seemed to rebound, we faced the Great Reshuffle. People quit jobs in droves to pursue

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How Innovation Can Drive Growth and Profitability in an Age of Insurance Market M&As

A combination of low-interest rates, debt finance opportunities, and pandemic disruptions have laid the groundwork for mergers and acquisitions (M&As) to ramp up in the insurance market. With so many of such changes and ensuing uncertainties happening in the insurance industry, you might expect that insurers would be holding off on system updates. However, the opposite

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Top Tools for Business Process Automation

The manual, day-to-day business processes that require a company’s resources, efforts, and money also holds back the company itself from achieving success due to being redundant and time-consuming. They even leave no space to establish strategic approaches and innovative ideas. These daily business processes are very critical and should be mistake-free. This is when Business

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Workplace Drug Abuse: Prevention, Detection and Treatment

For most business owners, keeping their employees happy and healthy is a top concern. A workforce that is happy will usually be more productive and loyal. One of the main things that can affect productivity levels is employee drug abuse. Studies show that nearly 10 percent of working adults have substance abuse issues. Ignoring red

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5 Tips for Hiring Young Talent for Your Organization

When it comes to growing your business, it’s important to understand how important it is to hire new employees whether they’re seasoned professionals or young talents. While the former bring their career experience, the latter has something to offer too. Young talents bring fresh perspectives, new skills, and plenty of creative energy to the organization

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Common leadership pitfalls and How to Overcome Them

15 Common Leadership Pitfalls and How to Overcome Them

What is one common leadership pitfall and how can a leader best overcome and improve? To help you best anticipate and deal with pitfalls in your leadership style, we asked CEOs and business leaders this question for their best insights. From resisting micromanaging to developing effective communication with your teams, there are several ways to

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The Benefits of Face-to-Face Marketing Explained

Technology has transformed how we interact with each other – from video chatting with friends and searching for the best restaurant online to buying new sweatpants; technology is ubiquitous in most facets of daily living. Marketing has also become easier, with most businesses harnessing the power of social media to reach millions of potential customers.

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