SEO For Small Business: Ways To Rank Higher On Google

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Most websites and business owners today strive to get the coveted top positions in search results. Still, many of them believe that only professionals can cope with this task. What’s more, the cost of these services can be unaffordable for a small business

But there is good news! SEO promotion offers options for those who are not ready to spend a lot of money and use professional help. Below you will find tips with which you can make a difference without professional help.

5 Effective Ways To Reboot Your Ranking

Don’t know where to start in SEO promotion? Below you will find simple yet effective and actionable tips with which you can effectively increase your rankings, get traffic and boost sales. 

Optimize Your Mobile Site

If you want to get the best positions in Google rankings, then you need to start by optimizing the mobile version of the site. If you don’t have it, then it’s time to tackle this issue. According to statistics, 54.8% percentage of global website traffic comes from smartphones and other mobile devices. Therefore, the first thing to start with in SEO promotion is to create or optimize the mobile version.

Your site should load no more than 3 seconds for the search algorithm to consider your resource as high-quality. It is also worth checking how the mobile version of the site is displayed on different gadgets. For example, it is worth testing the site on Android and iOS. Also, see how the site works on tablets. This will allow you to take the right steps to optimize your mobile site.

Today, one of the most popular ways to promote your website regardless of the size of your business is to build organic backlinks. For example, you might consider outreach and guest posting for these purposes. The presence of backlinks is regarded by Google as the authority of the resource. It’s also important to remember not the quantity but the quality of all your backlinks. Accordingly, the more backlinks you have from reputation sites, the more trust your site will get from search engines. 

Guest posting allows you not only to get backlinks but also advertisements among your target audience. You need to find sites with which your target audience matches and agree to post content with a mention of your site. If you want to find out how it works, click here for more detailed information regarding such a way of getting backlinks and powerful SEO link-building strategy insights.

Create Quality Content

To win top positions in Google, it is necessary to create not only unique content but also high-quality materials that will bring real benefits to your readers. Pay attention to the articles that are at the top of Google’s results. They have the following important points inside:

  • statistics, recent research,
  • practical guides,
  • solution of the user’s problem/request,
  • structured text.

If you do not know how to start writing quality text, then you can proceed to analyze popular articles. Enter the topic you want and select the first articles from the search. This will be a good example of what and how you need to write. You can use a structure, but remember that you need quality content, not a rewrite.

Identify Effective Keywords

Keywords still deliver results in the context of SEO promotion. But today it is not the quantity but the quality of the keywords that matter. Firstly, there are many competitors, and it is necessary to spend more time preparing keywords. Secondly, behavioral factors have changed, and users want to get the most accurate results for their queries. 

Now Google gives out the results that most accurately respond to the user’s request and not the content that simply contains a set of keywords. Creating quality content in tandem with keywords will be a good tactic to promote your blog. It is recommended to use not only short keywords but also long-tail keywords that are less competitive and allows you to win top positions according to more specific search queries. 

Analyze What Works And What Doesn’t

The key to SEO optimization lies in the timely analysis of everything that happens to your site. Without understanding how this or that action works, it will not be possible to achieve positive results. Use modern tools that will give you a complete picture of what is happening on your site and how your users are behaving. For example, you can use Google Analytics which provides real-time data in a user-friendly manner. Make it a rule to analyze your website SEO performance on an ongoing basis to quickly respond to a situation and apply new measures.

The Bottom Line

Use these tips to get the best spots in the rankings and promote your business. Most of these tips are suitable for a beginner, and all you need to do is study the issue in more detail and spend a little of your time.