Law itself is something very intricate and requires so much attention to understanding. But this doesn’t mean that your law firm website should be equally perplexing.
In the age of digital media, websites play a crucial role in the market, spreading awareness and communicating with clientele. But all this work isn’t as easy as it seems; traffic and visual appearance are two powerful things that can determine the success of your website.
Law Firm Websites
People need lawyers to solve their troubles, but they require some reliability and authenticity to trust a lawyer with their case. A good website can encourage people to talk with you.
It is where SEO and Jurisdigital comes. SEO is to get more people to visit your profile; suitable SEO optimization can bring new traffic to your website, more marketing, and more awareness. But what do they do once they land on your page?
Now, this is where UX design comes in. You can provide our customers with a great user experience and communicate with them through audio-visuals or other means of contact on the website.
SEO Optimization for your Law Firm
What is SEO? Google scans or crawls websites regularly to see if your website has relevant information and if your content will help people. It assesses the website from the eyes of the audience to determine the value of your content and rank it on the search result accordingly.
How SEO Works
Lawyers usually work in a specific region rather than national, hence local clients. SEO comes in handy in such practices. You can insert keywords precise to your area, such as; ”Civil defense attorney in Colorado” than ”Civil defense attorney”.
This way, Google will recognize your content as relevant for the Colorado clientele and helps you narrow down the target audience to;
- People living in that region
- People looking for your services
SEO can help your website get a boost of traffic. When people are looking for a legal service, most likely, they will Google their legal queries, nearby attorney, law firms, and the specific services they need.
If you’ve used the relevant keywords and answered the queries, Google will rank your website on their search results. Better keyword usage or SEO optimization will lead to a higher rank on the website, and ultimately more people will click to learn more about your work and your law firm.
SEO optimization proves to be a functional strategy for targeting and capturing potential clients.
Tips For SEO Optimization
There are several steps to integrate those keywords or optimize your website for more traffic. Some of these include;
- Write informative and relevant snippets that show below your page’s title in search results.
- Relevant URLs
- Page titles that highlight the content of your page and apply to your audience
- If you’re using external links on your website, make sure that the sites are of high domain authority and relevant to your content.
These are only a few steps that can help you optimize your website. But there are several other ways to reach your target audience and convert visitors.
Why do Law Firms Need SEO
Like any other industry, legal services can benefit from SEO optimization equally.
From the vast sea of benefits, some are;
- Surpassing your competitors. You don’t need to rank 1st on the search results but aim for the first page.
Click through rate is greater on the first few results of their search. Apply strategies to make your content SEO optimized to outrank our local competitors and get more leads.
- Wide audience. If your website is SEO optimized, it will generate more traffic hence a larger audience for your website.
Make it informative and invest in quality blogs that capture their attention. You can search for high-volume keywords (keywords often searched for) and use them to write engaging blogs and turn visitors into leads.
- Create reputation. According to Hubspot, 75% of people do not trust advertisements. 90% of people follow recommendations from their friends, while 70% of people will believe in consumer reviews online.
These stats show us; people believe in word of mouth more than a brand advertisement. Use this to your benefit and add positive reviews to your website.
This strategy will help the new leads to build trust and choose you over your competitor with no reviews or negative reviews.
- Generating traffic and leads. SEO is not a one-time investment and requires constant editing. It can help you bring a new and consistent stream of new audiences to your website.
Invest in SEO strategies. Working with a reputable SEO agency is preferred over investing in paid ads.
- Lead generation. SEO is not about driving traffic only. A proper SEO strategy includes ways to convert leads, too.
Add a call to action to entice your viewers to contact your firm while you get a return on your investments.
- Register authority. With Seo optimized website, you can register your presence in the online world. It will help you create a brand for your law firm.
SEO-optimized website will not only bring your more traffic but brings recognition as well. This step, in return, will allow you to become open to new partnerships and opportunities, including high-paying clients.
Own a law firm website and still haven’t invested in SEO; today is the day! So don’t be afraid, as SEO optimization opens new doors for your law firm.
Benefits of UX to your Law Firm
To get a successful website, attracting users is the only way. While you can bring more traffic or users to your website, you need to work on the website to make their experience easy and smooth.
According to a study, 21.9% of people will search in Google or Bing when looking to hire a lawyer. These statistics indicate the importance of a great website.
To get more customers to your website, you need to know your audience first: what do they need from the law firm? Your offer? How can you help them? And why should they hire you? Address these questions on your website in the easiest and most informative way.
Keep the content of your website relevant and easy to understand to aid the user experience. A good user experience will possibly turn into a new lead.
UX is important
UX deals with all aspects of your websites, from ad copies to conversations, and encloses users’ data, knowledge, designs, and marketing.
All this data can support a better user experience. The better the user experience, the more chances of them closing the deal with you.
SEO optimization and UX designing go hand in hand. Google began to rank a website based on their keyword optimization in addition to user experience. Google now takes metrics like; bounce rate and time spent on a site into consideration to rank a website on the first page of search results.
Therefore, while you work on keyword optimization, you need to consider user experience to get more traffic and new leads hence, a working website.
Tips For Perfect User Experience (UX)
There are many elements of a website that can impact the user experience. From the size of the text to the lack of contact information, you can improve many things to ensure that the users stay on your website longer. Here are a few simple tips for an easy UX win.
- Fasten page loading. According to Google, if your page takes more than 5 seconds to load, the probability of people leaving your site increases to 90%.
Load times and page speed play a crucial role in Google ranking. Choose the best strategy to keep the loading time smaller.
- Focus on your content. People come to lawyers with frustrations about their situations. Design a website that is easy to navigate.
Make your content information to your actual audience and address their concerns. SEO optimization is a part of your website; however, the audience is the real deal that will determine the success rate of your website.
- Responsive website. Design responsive pages that can work well on any size device. Make an attractive design.
Elements like layout and search bars should be easy to find and easy to use. Make these options effective to find the relevant information as quickly and readily as possible.
- Keep it original and less tacky. Using low-quality images and stock pictures will harm your authenticity.
If you’re willing to use photos on your website, they should be original and high quality, which helps the visual experience.
On the other hand, try keeping the live chat pop-up or offers subtle on your website. Constant and aggressive persuasion will affect the UX.
- Provide complete contact information. Adjusting your contact information on the header or footer of the website will allow users to contact your firm smoothly.
Otherwise, the main objective of the contact information is easy accessibility. Therefore, your phone number should be visible to the audience. You can also opt for contact forms but keep them precise. Descriptive or requiring too much data can annoy the users. Ensure that the data you’re taking is secure to gain their trust.
Similar to SEO, UX is also an ongoing process. With evolving technologies, there are new fields and trends to look after. You can evaluate the data and test monitoring to improve user experiences.
Keeping the trend and evolving with the technologies will help your website to rank in Google and stay relevant to your audience.
Key Takeaways:
SEO and UX require constant improvements, but both can be the best digital marketing strategy in terms of investments.
A thorough audit can help you improve a new or older website to keep you in the business and drive traffic and leads.
Creating an SEO-optimized user-friendly website can be the best way to engage with potential clients of your law firm. Wrapping your head around these ideas and concepts can be overwhelming at first, but once you get a grip, you can use these two powerful tools to your advantage. Nonetheless, the benefits of SEO and UX do not confine to traffic and marketing but are much more than this.