Google once started as a research project and was launched on Stanford’s private network in 1996. Larry Page, the creator, made the system that can determine which pages are linking where. And the theory was that it could potentially lead to the creation of a new search engine, BackRub. Its name was later changed to Google, and it has since evolved into the Google we know today.
There are many other search engines online, but Google is one of the most popular and widely used. Google is expected to process 8.5 billion search queries per day in 2022. Billions of people visit the website, so if there are ads on it, they’re sure to notice.
And that’s what we’ll be talking about: Google AdWords and everything you need to know about it. We’ll talk about its mechanism and the benefits you get from using it for internet marketing. Google Ads is already a couple of decades old at least, so it has been refined over that time. At this point, it’s a necessity to use Google Ads if you want to start an online ad campaign.
What is Google AdWords and How Does it Work?
Also known as Google Ads, it’s a PPC advertising platform under the ownership and operation of Google. It’s considered the largest and most used online advertising network worldwide. Businesses use this platform to reach prospects and customers and achieve revenue goals.
Advertisers who use Google Ads are able to target users across different networks. For example, through search ads, they can create ads that target keywords. This involves the words and phrases people use when they search on Google. Hence, your ads gain the opportunity to pop up in search results. You may have heard of it being called differently because it’s also known as “paid search.” According to Mr Search, there are 3 factors that differentiate a successful Google Ads campaign from a cashflow catastrophe, which is well worth a read.
They also have display ads for the visual banner ads you see on websites. Those are part of the Display Network, and Google reaches about 90% of internet users worldwide. You can just imagine how far your business can reach because of your chosen network. But if you think you need to choose between search and display networks, they work well together.
For products, you can start shopping campaigns and posting shopping ads. The first step is to connect a product feed to your account. Then Google will display your products that match searches and other parts of the shopping network. Your viewers will be able to buy directly from your ad or click it to get to the product page.
That said, it can be overwhelming if you’re just getting started with online advertising. That’s why Google adx providers are essential, so you have a professional by your side to help. They can also manage the most time-consuming parts of the advertisement process. That way, you can keep focusing on innovating and building your brand for future product releases.
What are the Benefits of Using Google AdWords?
- Google has a Massive Reach
Google is so famous that there’s hardly anyone in this day and age who doesn’t know what it is. At some point, it even evolved from being a brand to a verb, hence the term “googling.” It implies that using Google is a way to find answers to your questions or problems.
Google is known for solving problems and giving answers users need. That’s why it’s a good idea to capitalize on Google’s fame, authority, and credibility for your ads. Viewers will understand that Google showed them your ad because it can help them.
As long as you can help them, even if it’s with an ad, viewers will likely choose you over your competitors. And with so many people using Google daily, you have access to a massive reach.
- You Have More Control Over Targeting
A great feature of Google Ads is that it encompasses a wide range of targeting categories. You can have better control over your targeting and make it more general or more granular. You can bid on broad keywords like “digital art software,” and it will display your ads to prospects. This is good if you’re aiming to catch their attention during the early product research process.
With it, you can use two simple but effective techniques. The first is to get their information using your post-click landing page. You can send them informative content to establish and prove your authority. Lastly, if they don’t convert, you can use retargeting software to get them back.
Another method is to bid on long-tail keywords like “digital art software for freelance artists.” These are less expensive bids, but they’re worth it for a more specific target audience. Not to mention, people have more intent if they search using specific strings of keywords. And we’ll talk more in depth about “consumer intent” for the next item here.
- You Can Filter and Harness Intent
The biggest difference between people you reach with Google Ads and those you don’t is their intent. There are several forms of marketing you can do online, like social media marketing. People on social media, on the other hand, aren’t looking to be advertised to in the first place. Social media is a place for entertainment, community, and connection, not solutions to problems.
However, on Google’s search network, you are advertising to people who are in need of assistance. They’re looking for specific services or products that perhaps you can provide. And all it takes is for your ad to appear in their search results. Ads will let prospects come to you as you help them find answers and solutions. Hence, you’ll be in a position to earn their trust when they’re ready to make a purchase.
Conclusion
Every industry had to digitize its methods at some point, and the pandemic forced them to do so. Google Ads was a widely used program back then, but it’s more essential now for marketing strategies. Entrepreneurs wanted to stay ahead of their competitors, if not stay afloat, in this wave of change. Hence, it’s vital for them to learn how Google Ads or Adwords work and what they can get out of it.
Thankfully, there are professionals in the field who can assist you in getting the most out of the program. Google AdX partners are great for monitoring your ad campaigns and asking for insight. They know the ad trends and consumer behavior online, which will ensure you get maximum revenue.