With the rise in popularity of online marketing, many effective offline marketing methods are easily forgotten when marketing campaigns are planned. Most believe that digital marketing is the only way to get results. While this may be true for specific industries, some of the most proven marketing ideas happen offline.
Whether your goal is branding, bringing in more foot traffic, generating prospects or closing sales, offline marketing activities can effectively supplement or even replace online efforts. With this slideshow from Downtown Decorations, you can find 25 tips to build your business through offline marketing. You can view the slideshow below.
25 Tips to Build Your Business Through Offline Marketing: You can find greater detail of each tip in the Slideshare above.
- Billboards
- Branded Products
- Brochures
- Business Cards
- Canvas the Neighborhood
- Charitable Actions – Fundraisers, Employee Participation
- Collaboration
- Community Action
- Holiday Cards
- In-house Community Events
- Mobile Billboards
- Networking Events
- Newsletters
- Pole Banners
- Press Releases
- Primary Product Packaging
- Print Advertising
- Promotional Items
- Radio Advertising
- Samples or Sample Kits
- Secondary Packaging
- Speaking Engagements
- Sponsorships
- Trade Shows
- TV Advertising
Which of the above tips can you implement in your business to try and drive sales?
As with online marketing, offline marketing efforts need to be measured for your desired ROI. This Slideshare can be used as a way to stimulate your marketing creativity and increase your brand awareness. What I like about the ideas shared from Downtown Decorations is that there is an idea for every budget.
Let me know which offline marketing technique you have had success in recently.