The last couple of months have brought significant changes to the labor force, as remote work became the new normal. While COVID-19 continues to threaten the public’s health and safety, physically going to the office may be a thing of the past for now. It’s also not certain at this point as to when it … Read more
Email marketing is still one of the most cost-effective marketing strategies that are widely used by companies to promote their business. It is one of the easiest ways to convert leads into sales. It is a great platform to inform your existing and potential customers about a newly launch product. Email marketing can also help … Read more
Hiring new employees to fill a dynamic and demanding position can be a difficult task at times, but nothing too impossible to pull off if you have some idea of what to look for. The thing is, other than a well-written CV with some interesting entries in it, it’s important that you, as the employer, … Read more
Establishing your dream life and career doesn’t always happen overnight. You may constantly have to figure out your goals, break them into small goals, and keep your eye on the prize. Even though reaching your goals can sound rather easy, distractions and sudden changes can happen rather quickly, especially when it comes to your budget. … Read more
Traditional shopping as we know it has immensely been shaken by the Covid-19 pandemic. Whereas e-commerce and digital shopping has quickly been gaining momentum, it has even gone a notch higher in the wake of this pandemic. Without a doubt, more people are inevitably ordering goods and services through e-commerce sites. How then can website … Read more
The current coronavirus situation has caused the majority of businesses to go remote (the ones that could afford and manage to do so, anyway). Despite only a few companies being able to adapt to this sudden shift in a flash, there are still numerous benefits of this working model just waiting to be reaped. Reduced … Read more
You love your work. Every day is a new challenge and an unexpected opportunity. But you’ve been around long enough to know that your company is only as strong as its people. Being a good leader means understanding better than anyone that success isn’t measured by dollars earned or contracts signed. It’s about developing your … Read more
Earlier, not many women aspired to build a career. But now, the times have changed, and women are dreaming bigger. They no more want to be restrained to just the role of a caregiver in their families. They want to work and take their careers to newer heights. But nothing works well without a plan, … Read more
You took a step that most people never will and decided to launch a side hustle, and that deserves commendation. You could have stuck to your regular gig and lived a safer life. You could have given up your career path to start afresh with a clean slate. But you took the tougher route: you … Read more
Long before your business ever gets a chance to wow customers with your products or services, you have to impress them with an appealing exterior. Even though you may put a lot of effort into grabbing customers’ attention through media campaigns and other outside promotions, there might not be anything that grabs customers as effectively … Read more
There’s one word that makes C-level executives, human resources departments, operations personnel, sales teams, and financial staffs cringe: Turnover. When a single new hire doesn’t work out, stress ripples through the organization. When it happens repeatedly, those ripples of stress quickly become a tidal wave that wipes out profits, employee engagement, and revenue growth. Turnover … Read more
From budding startups to multinational corporations, hiring managers share a common goal: attract top talent. It’s no secret that companies vie for high-quality candidates. In fact, a 2017 study by PWC found that “ 77% of CEOs see the availability of key skills as the biggest threat to their business.” However, there are actionable strategies … Read more
Image Pixababy CC0 License The current coronavirus pandemic has turned normal, everyday life on its head. The impact of the virus on public health is, of course, the most significant concern. Still, there is no denying that the economic impact is also having a devastating effect on people’s lives throughout the world. For many … Read more
The world of entrepreneurship is competitive, fast-paced, and- for those that learn to navigate it- incredibly rewarding. While there is no secret formula for entrepreneurial success, there are certain elements that aid in this pursuit. For small business owners looking to thrive, consider learning from 11 thought leaders who have been in your place. Read … Read more
The best business leaders are the ones that are always looking to improve their abilities so that they can be a better leader for their team. There are lots of ways that you can be a better leader in 2020 – many of which are traditional methods along with some new ways that you can … Read more