What makes a brand memorable? There are a variety of answers to this question, and those answers not only depend on your brand but the way it’s uniquely positioned in the marketplace. The fact is, some brands are more easily remembered by customers while others are just as easily forgotten. Here’s a closer look at some of the factors that influence your brand’s memorability.
Every brand starts with its name. How memorable is yours? Your brand’s name is often the first thing that comes to mind when people think of your company, so your name should be distinct, powerful and memorable. Just as important is your brand’s logo. Humans are visual by nature, an eye-catching logo can stick in the memory longer than a name. A compelling logo should tell consumers what your brand is about and what you stand for, and be simple and clear. Too much detail can be distracting or more difficult to understand, as can using too many colors.
The colors in your logo should be chosen with care, as they are part of what makes your brand noticeable. Different colors produce different reactions and emotions. For example, a warm color such as red tends to be attention-getting and may be associated with energy and heat. People tend to associate grassy green with nature and sustainability — while a darker, grayer green is often linked to money and financial matters.
Along with your name and logo, your tagline or slogan can make your brand more memorable. Finally, your company’s unique selling point (USP) can also help make your brand stand out to customers. In short, your USP refers to what makes your company different than similar ones, and should help influence potential customers to choose your company over the competition. Make sure that you know and communicate your brand’s USP to improve memorability and attract customers.
Keep in mind, creating a memorable brand doesn’t happen overnight. Take the time to determine how you can make your brand unforgettable, considering the factors that will impact customers. The time you spend could help you attract and retain customers for years to come. The accompanying resource describes more about how to make a forgettable brand more memorable.
Author bio: Kacie Stoll is a project expeditor at Golden Rule Signs, an LED sign company. Her professional experiences range from marketing and public relations to sales and customer support. Stoll enjoys working with customers and vendors all over the country to execute with speed and accuracy.