Marketing

The Essential Guide To Driving Your Business Into The Digital Age

It doesn’t matter whether your business has been a market leader for decades or whether you have only just launched your venture, you need to consider how to futureproof your startup. There are more small businesses than ever, as more millennials follow their entrepreneurial dreams. To compete with your rivals, you need to be thinking […]

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Tips for Online Networking [Infographic]

What feelings come to mind when you think of networking? Nerves, stress or anxiety? Well, according to a study by Cornell University, networking makes the majority of us feeling physically dirtier. Professional relationship building leaves a layer of guilt-ridden grime that makes us feel like we need to cleanse ourselves of the experience. Did we say too

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7 Ways To Create Content That Will Attract Backlinks in 2020

Search engines are constantly evolving. If previously purchased links helped to bring the site to the TOP of search results, now, in the era of Google Penguin, it becomes easier to determine when unnatural methods of obtaining backlinks are used to promote the site. Both algorithms identify sites that are using SEO links for search

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Leading Social Media Marketing for The Hospitality Industry

The essence of having the best hotel promotion strategies is hard to overstate, since it is the main part of launching the hotel, creating brand awareness, optimizing the rate of bookings generated, and taking care of your reputation. In fact, you can always reach out to hotel marketing agencies if you need help in telling

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Why We Built GrowSurf When There Are Already 50+ Other Referral Marketing Software Solutions Out There

There are already 50+ referral marketing solutions out there, so why did we build another one? The year was 2015, and we needed to implement referrals for our own SaaS businesses. We really admired freemium tools HotJar, Mailchimp, Zapier, Firebase, and Heroku] that democratized core services for startups and small businesses. We were looking for

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How to Use Business Email Lists

How Marketers can use Business Email Lists Effectively to Increase Lead flow?

Email marketing is one of the significant techniques using by B2B companies to get reach their target prospects. Thus, companies need the email address to connect with a potential lead. Marketers can use business email lists for promotional marketing campaigns to increase the customer base. Using business lists is one of the popular methods to

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9 Compelling Referral Marketing Statistics You Need To Know

According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations every day in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services. Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are

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How Purchasing Email Lists Contributes to Business Growth

Lead generation is an essential part of each business’s marketing strategy. Attracting your audience to your website is one thing, but without a lead generation strategy, you will lose them as a potential customer. Capturing the emails of your audience is the best way to nurture your relationship with them and, hopefully, turn them into

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How to Achieve Success with Content Marketing

Because of the pandemic, it’s creating an ongoing and significant impact on online marketing. Today, many brands are going through lean phases, meaning they are aware that their target audiences aren’t interested or will engage with offers and calls to action.  Unfortunately, there aren’t any marketing tips made for pandemics and situations like this. After

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Features Online Buyers Want to See on an E-Commerce Platform

In modern business operations, using an e-commerce platform is becoming a necessity as millions of customers have now turned to buy their products and services online. Therefore, every business should be looking for ways to have an online platform that will be used to render the services and the products that customers want when they

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The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral

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