Marketing

As a business owner, you have many important decisions to make. One of those key things is whether to outsource or not. While you want enough marketers to carry out effective strategies to improve sales, you don’t want to have so many that it’s eating up your profits. If you’re looking to get a marketing

This post was originally published by Website Builder Expert. Load speed can make or break a website We’d all rather have a fast website than a slow website. But loading time is not just a matter of preference – it has a huge impact on a site’s success, too. The longer a webpage takes to

Email marketing is one of the significant techniques using by B2B companies to get reach their target prospects. Thus, companies need the email address to connect with a potential lead. Marketers can use business email lists for promotional marketing campaigns to increase the customer base. Using business lists is one of the popular methods to

According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations every day in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services. Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are

Lead generation is an essential part of each business’s marketing strategy. Attracting your audience to your website is one thing, but without a lead generation strategy, you will lose them as a potential customer. Capturing the emails of your audience is the best way to nurture your relationship with them and, hopefully, turn them into

Because of the pandemic, it’s creating an ongoing and significant impact on online marketing. Today, many brands are going through lean phases, meaning they are aware that their target audiences aren’t interested or will engage with offers and calls to action.  Unfortunately, there aren’t any marketing tips made for pandemics and situations like this. After

In modern business operations, using an e-commerce platform is becoming a necessity as millions of customers have now turned to buy their products and services online. Therefore, every business should be looking for ways to have an online platform that will be used to render the services and the products that customers want when they

Only a decade or so ago, it was the responsibility of corporate workers to develop their personal brand in the workplace, at conferences, and through networking meetings. For high-achievers and those with ambitious goals, personal brand development happened in person. But now, with the rise of LinkedIn, online portfolios, and content marketing trends, we’re seeing

Metrics Matter: Get the B2B Sales Boost You’re Looking For! Need a B2B sales boost? It’s not as hard as you think. The right tactics and tools can get you moving in the right direction, and the right metrics can help you build a data-driven marketing powerhouse for the wins you need in this troubled