Business

4 Great Lead Generation Tactics For Your Small Business

Whether you’re in a B2B or B2C market, and whether you sell software or construction equipment, generating leads is probably a key business goal for you. A HubSpot study found that 61 percent of businesses said that their top challenge was generating traffic and leads. And beyond that, you don’t just need leads—you need actionable […]

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AI Can Automatically Create Your Next Skill Test In 30 Seconds

We know that creating skills assessments needs to be easier. Choosing the best questions to help you make the right hiring decision can be overwhelming and time-consuming. That’s why we have taken the guesswork out of it and used AI to automate the process of test creation. You now have an automated Skills Assessment Builder within our

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Email Marketing for Financial Advisors: Best Practices for 2019

Summary:  Email may not have the cutting edge, the high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach

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How to Achieve Effective Leadership in the Digital Workplace

Leadership is an ever-evolving concept in the workplace. It can differ from day to day, between workplaces and even in your understanding of the concept. Understanding and being able to achieve an effective stance as a leader, then, can be all the harder for this reason. With that in mind, here are some of the

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How Managers Can Beat the Summer Slump in Their Office 

As family vacations pick up and the sales season slows down, most businesses fall victim to a phenomenon dubbed the summer slump. The slump describes the decrease in motivation and an increase in distraction in the office from June through September.    As a manager, being mindful of different times of the year and how

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How to Design an Interview Process that Predicts Performance

First, let’s get one thing out of the way. Traditional interviews don’t actually predict performance. Rather, the best way to predict performance is to test job-related skills in context. Nevertheless, there is a place for interviews in the hiring process. Interviews are a useful tool to build rapport and even start a relationship, with candidates

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How Companies Use Skills Assessments

We analyzed how more than 4,000 companies use skills assessments on Vervoe, particularly employer and candidate preferences, and wanted to share the results with you. Here are some of the most interesting things we learned: COMPANIES Hiring funnel The first step companies tend to replace with skills assessments is phone screening. Intuitively this makes sense

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